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Drugstore Beauty, Korean Style

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    Photo: Courtesy of Espoir.

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    Although not as readily available as it should be, Korean drugstore makeup is starting to have its time in the spotlight. You probably already know Etude House and Tony Moly from the so-twee-they'd-make-this-kitten-jealous princess packaging. But, these aren't the only road-shop brands (so called by Koreans because many drugstore brands tend to have stores by popular streets) worth knowing.

    Here, we've rounded up three more notable Korean drugstore lines — VDL, Espoir, and Innisfree — plus the top-notch buys from each you definitely should start stocking up on as well as a few items to avoid. Our pro tip for shopping drugstore, Korean style? Go for the lip products, and run away from the blushers.

    Keep clicking to learn the secret to scoring the best products at a Korean drugstore.


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