Wu is no wallflower when it comes to runway beauty — witness Spring 2013's bold brow and pow! red lip — but this marks the designer's first foray into the cosmetic world. And, for the record, Lancôme seems to be enamored with his style. "By partnering with Jason, we are able to reach an even more fashion-savvy and sophisticated woman," Silvia Galfo, Lancôme's Senior Vice President of Marketing, said to WWD. While no other details have been released, we're speculating Wu will preview the line backstage at his runway show next week. Our eyes: peeled. (WWD)
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Photo: Courtesy of Jason Wu