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Last week, the Internet more or less exploded when Levi's CEO Chip Bergh advised an audience at a green-fashion conference to "stop washing your jeans." This advice wasn't exactly news to denim-heads, who are almost superstitious in their avoidance of the washing machine and instead employ elaborate de-funkening strategies, like wearing their jeans while swimming in salt water and freezing them. However, as anyone who's tried them will attest, those techniques don't always give you the so-fresh, so-clean feeling you desire.
So, how can we strike a balance between prolonging our denim life and not toting around a Pig-Pen-style cloud of filth? We asked Levi's head designer Jonathan Cheung for the inside scoop on exactly how we should be washing our jeans — and how often. Read on for solutions that should keep you from taking a swim or having to make space in the freezer for your skinnies.
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To say we're big on shopping is what could politely be called a big, fat "No, duh." We elevate shopping to more than just a hobby — to us, it's a full-time job and one we approach with the same diligence, research, and know-how as our actual careers. It's not just about clothes — we shop for every aspect of our lives read