The conference, which pushes for corporate sustainability, set the stage for his most recent comments. However, the brand started watching its H2O use in 2011, when it introduced a line "featuring stone-washed denim smoothed with rocks but no water" and began sewing labels into all of its denim-wear asking customers to load the washer less often and stick to cold water, adds The New York Times.
So far, Bergh has "yet to get a skin disease or anything else" — his words, really. He also noted, "We are the ultimate in sustainable apparel…if you buy [our jeans] they will last a lot longer than most people's waistlines will." Only time will tell. Meanwhile, we'll keep trying to convince people those three-day-old coffee splotches must've happened moments ago. (We were actually just rushing to an afternoon meeting.) (The Huffington Post)