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Given that seasoned shoppers would do anything to avoid trying on (and that includes taking liberal advantage of e-shops with free returns), there's clearly room to refine the fitting-room experience. After seeing the video below, you'll be convinced this latest innovation is about as refined as it gets. Fast Company read
Among women in the fashion industry, turtlenecks have already been a staple. Replacing the bateau shirt or blue-oxford button-down of seasons past, the turtleneck has become layer No. 1 for any outfit. Pop one on, and everything else looks more interesting, from suits to dresses to plain sweatshirts and jean jackets. read