When it comes to innovation in the beauty industry, makeup seems to be the area most people think has the least room to grow. People have been using it since Ancient Egypt, and plenty of the beauty brands we use today have been around since the early 20th century. Innovation? you may scoff. How many different ways can you make a lipstick?
In truth, makeup is constantly evolving. New formulations and applicators are rolling down the pipeline all the time. If you think what's out today is interesting, though, just you wait. We chatted with some industry heavy-hitters to find out what your cosmetics are going to look like in the future. These aren't your typical "red lips are in" trend forecasts: These pros speak to revamped formulas, greater shade variety, and more.