This New Retailer Sources The Coolest, Under-The-Radar Products

Ten years ago, if you had walked into a department store and asked for a high-quality, certified-organic, locally-sourced makeup product, the clerk would have looked at you like you were crazy. Fast forward a few years, and brands that tout organic and toxin-free labels have popped up everywhere.
As exciting as this new age of green beauty is, the market's recent success has made identifying the best-of-the-best difficult, to say the least. How are we supposed to know if a product is really worth its Himalayan salt, or differentiate between the dozens of mineralized foundations on the market?
Follain, a new luxury, natural beauty retailer, is one answer. Its tightly curated collection is available in brick-and-mortar stores in New York and Boston as well as its recently relaunched website.
"Each product gets checked for a long list of restricted ingredients. Next, we check efficacy, as every product we sell has to work as well as, if not better than, anything on the market," says Tara Foley, founder and CEO of Follain. "Additionally, we have to know that every ingredient is sourced in its purest form, and in ways that align with our ethics."
Not sure where to start? We've gathered our favorites in the slides ahead.
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This hair spray houses sea salt, kelp, and aloe vera in a ridiculously chic glass jar that you'll want to Instagram immediately. It won't create waves out of nowhere, but it does give nice beachy texture and volume.

Captain Blankenship Mermaid Sea Salt Spray, $24, available at Follain.
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Natural deodorants get a bad rap — but this one is hands-down the best we've tried. It's the perfect texture (read: not to wet, not too dry), smells like eucalyptus, and keeps our pits from stinkin' up the office by 2 pm.

Ursa Major Hoppin’ Fresh Deodorant, $18 available at Follain.
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This lip balm has cocoa butter and oils to soften lips — but the shades are what make it so special. Natural lipsticks in bright colors are hard to come by, but these 15 hues are bright and on trend. We love Crimson & Clover, an unapologetic red.

Ilia Tinted Lip Conditioner, $26, available at Follain.
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If a clay mask and a cleanser had a baby, it would be this cleansing mud from Osea. The formula contains red sea algea, tea tree leaf oil, and jojoba oil to hydrate the skin while keeping annoying chest and back acne at bay.

Osea Ocean Cleansing Mudd, $44, available at Follain.
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RMS' original highlighter, Living Luminizer, is a favorite among models and editors for a reason: It's one of the only highlighters that actually looks like real, glowing skin. This version, Magic Luminizer, is a touch warmer than Living Luminizer, making it a winner for a wider range of skin tones.

RMS Beauty Magic Luminizer, $38, available at Follain.
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These bath melts won't just fill your tub with a lovely lavender-and-rose aroma, the cocoa butter and coconut oil in the formula also hydrate your skin, too. That is, if you don't deem them too pretty to use.

Rica Bath Bon Bons in Lavender Rose, $36, available at Follain.
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This mineral sunscreen slides on like lotion and never feels greasy on our skin. Plus, it's oxybenzone-free, meaning it isn't contributing to the downfall of our coral reefs.

Suntegrity Mineral Sunscreen SPF 30, $36, available at Follain.
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Kjaer Weis' refillable color cosmetics don't just look pretty in a makeup bag, the pigmentation and texture are A+, too. This cream blush is one of our favorites. It comes in seven flattering shades that can be buffed onto the cheeks and lips for a wash of color.

Kjaer Weis Cream Blush, $56, available at Follain.
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This lightweight concealer manages to mask blemishes, under-eye bags, and discoloration in just a few gentle taps.

W3ll People Bio Correct Multi-Action Concealer, $22.99, available at Follain.
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These bath salts smell like vanilla and ylang ylang. Grab a magazine, light a candle, and post up your feet for an hour at the end of a long day.

Herbivore Botanicals Calm Bath Salts, $18, available at Follain.
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Cleansing oils aren't exactly the most exciting beauty products. This one though, breaks the mold. It whisks away every trace of makeup (yes, even waterproof mascara) and smells like pineapples, making it one of the most enjoyable cleansers we've used to date.

One Love Organics Vitamin B Cleansing Oil $ Makeup Remover, $42, available at Follain.
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This oil-infused sugar scrub will buff away stubborn dry patches on your limbs. It doubles as an A-plus lip scrub.

Indie Lee Coconut Citrus Body Scrub, $38, available at Follain.
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