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It's a story they must have to tell a lot. Veronica Swanson and Veronica Miele both married nephews of Peter Beard. Now there are two Veronica Beards. Confusing, yes, but really, how could they not take the eponymous route when it came to naming their fashion label? The besties and sister in laws — and now business partners —started Veronica Beard back in 2010, immediately hooking us with their take on the professional "uniform," making working girl pieces that we actually wanted to wear outside the office. Since then, the family brand is well on its way to becoming synonymous with American luxury, and it's no surprise given that the sisters Beard have a combined résumé that boasts stints at Narciso Rodriguez and Vogue.
As lovers of all things luxe, we invited ourselves over to Veronica Swanson Beard's apartment-turned-studio space for a tour of the new collection and an up-close interview with the label's leading ladies. Inspiration time: these BFFs just happen to be the do-it-all working mom types, too—they've got seven Beardlings between them! Oh, and they had time to interior decorate like a pro: Bright turquoise walls suddenly seems like the best idea ever.
Photographed by Winnie Au
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When a big-name designer links up with one of our favorite retailers, the announcement can feel a lot like seeing two friends get together. I didn't see that coming, but yes! This is how we felt about Isabel Toledo for Lane Bryant last season. Now, it's such an obvious pairing, we can't imagine a time when they weren't a read