Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.

For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.

Name: Liz Cherkasova

Ten-Second Bio: "I'm a 25-year-old personal style blogger at The Late Afternoon blog and a furry animal lover."



Favorite ‘80s memory: "My mom's colorful plastic jewelry. I loved playing dress-up and draping it in layers over my four-year-old self."

Favorite GUESS memory: "How incredibly tight those Guess jeans were back then."

Favorite returning ‘80s fashion trend: "Big plastic costume jewelry!"

Beverly Sophie Gingham, $98, available at Guess.

Photographed by Clarke Tolton

Round two of the BarIII Flea Market Tour lead us across the coast to L.A. Nestled between scenic mountainsides, the outdoor Rose Bowl Flea Market was a little slice of vintage heaven filled with shoppers showing off their eclectic sartorial tastes. The flea featured tons of vendors selling all sorts of treasures —vintage clothing, antique furnishings, and even '70s-era metal lunch boxes. I got to bond with awesome bloggers Sincerely Jules and L.A. Fashion Snob at the BarIII tent, and took my "lunch break" to do a little (well, a lot) of vintage shopping. I left with some denim cut-offs, a floral romper, a vintage YSL blazer, a denim bomber jacket, and some weathered rocker tees. While in town, I made sure to stop by L.A. hotspot Katsuya for a bite to eat, and ended my night at the Mondrian SkyBar to see my girl DJ Lindsay Luv spin for a stylish crowd. As much as I loved my trip to the West Coast, I'm definitely ready to come home to the city that never sleeps. Next stop, Chicago!

Photos: Courtesy Danielle Bernstein

Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.

For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.

Name: Bonnie Barton

Ten-second bio: "I’m a Texas native newly transplanted in New York City, and the fashion blogger behind Flashes of Style. I love writing about my daily adventures, inspirations, and outfits in the city."

Favorite ‘80s memory: "As an '80s baby, I am particularly fond of the decade. I think my favorite memory from the '80s is the rad music scene. If I could go back in time, I would love to go out dancing on a Saturday night to some of my favorite tunes by The Cure, Prince, or The Clash decked out in some acid-washed jeans and sequins."



Favorite GUESS memory: "The iconic campaign featuring the gorgeous Claudia Schiffer. How could you not want to try on a pair of jeans after seeing such a babe rock them?"

Favorite returning ‘80s fashion trend: "Peplum! It’s a flattering, fun detail that instantly makes an outfit unique."

Eva Vintage Floral Jean Black,$138, available at Guess.

Photographed by Michael Flores

Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.

For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.

Name: Nikoleta Panteva

Ten-Second Bio: "An L.A. style blogger, Vegas-frequenter, EDM enthusiast, and hockey lover, I favor all things classic with an edge, and have an especially soft spot for sexy little dresses."



Favorite ‘80s memory: "Getting my first sister, countless hours on the playground, and slap bracelets."

Favorite GUESS memory: "Claudia Schiffer's first campaign oozing sex and class."

Favorite returning ‘80s fashion trend: "Neons. I never thought I'd say this, but the raver inside me is dancing with joy."

Drew Anniversary Top , $79, available at Guess.

Photographed by Clarke Tolton

Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.

For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.

Name: Chelsea Leyland

Ten-second bio: "I moved to NYC from London at 19 to study acting at the Lee Strasberg Institute. I always had a passion for music (I went to an arts school in England), so after acting in a few indie films, I learned to DJ and shortly got hired for some amazing events. The first fashion event I DJed was for The Last Magazine. I’ve also DJed for Valentino, Burberry, Vogue, Fendi, and Missoni, but my career highlight was opening for Duran Duran."



Favorite ‘80s memory: "Ummmm, VHS? I wasn’t really around in the ‘80s — I was two!"

Favorite GUESS memory: "Eeeek! Again, I was wearing diapers."

Favorite returning ‘80s fashion trend: "Scrunchies!"

30 YR Retro Tee, $39, available at Guess.

Photographed by Michael Flores

Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.

For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.

Name: Shea Marie Ten-Second Bio: Shea is the fashion expert, host, and blogger behind CheyenneMeetsChanel.com.

Favorite ‘80s memory: "Well, I don't think I was old enough to appreciate it at the time, but Madonna in the '80s was pretty awesome."



Favorite GUESS memory: "Being born in '87, I was quite young in the '80s, but I remember Christmas shopping with my mom at a very young age and her saying that my older cousins only wanted to wear GUESS. As I got a little older, I always got their hand-me-downs."

Favorite returning ‘80s fashion trend: "Neons."

Eva Vintage Floral Jean Black ,$138, available at Guess.

Photographed by Clarke Tolton

Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.

For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.

Name: May Kwok

Ten-second bio: "I’m a 27-year-old New Yorker, fashion enthusiast, and part-time DJ, but I’m primarily known to my colleagues within the industry as a publicist and marketing executive. I love puppies, leather, and shoes."



Favorite ‘80s memory: "I was a child in the ‘80s, so I’d have to say my Barbie dolls and Cabbage Patch Kids."

Favorite GUESS memory: "Claudia Schiffer’s iconic GUESS ads."

Favorite returning ‘80s fashion trend: "Fishnets."

3 Zip Marilyn Jean, $128, available at Guess.

Photographed by Michael Flores

Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.

For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.

Name: Stella Berkofsky

Ten-Second Bio: A London-native and designer working in L.A., Berkofsky’s first collection will debut during spring 2013.

Favorite ‘80s memory: "Pee-wee's Big Adventure."



Favorite GUESS memory: "Claudia Schiffer doing the tango with a sexy man in some fierce acid-washed jeans."

Favorite returning ‘80s fashion trend: "Shoulder pads!"

Anna Boyfriend Tee, $44, available at Guess.

Photographed by Clarke Tolton

Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.

For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.

Name: Jessemey Bank

Ten-second bio: "I’m from New Zealand and live in crazy NYC. I’ve been modeling and traveling all over the world for the last 10 years, and now blog about food (because I love it!) at Model Seat."



Favorite ‘80s memory: "Dancing to Grease. I was Danny and my cousin was Sandy, then we’d switch. Also, my mum dressed us up in cute homemade '80s outfits… I remember my mum having a perm, too."

Favorite GUESS memory: "I was still only a little girl, so I’m not sure if New Zealand had GUESS right away — though I do remember that GUESS used the most beautiful girls in their campaigns."

Favorite returning ‘80s fashion trend: "Converse shoes, cool, washed-out jeans, and leggings with cute tees."

30 YR Retro Tee Link, $39, available at Guess.

Photographed by Michael Flores

For our Captured: Your Most Stunning Music Festival Snaps contest with Smashbox, we sent you forth into the Indio sun with one objective: Find the best, most eye-catching example of festival fun and Instagram the hell out of it. Mission accomplished, style soldiers!

During the two weekends of music and madness in Indio, 500 of you submitted your hot, hip images with the #FestivalSmashbox tag collecting a total of 17,961 "likes" and exposing over 100,000 Instagrammers' eyes to all that captured beauty. No small feat there. Respect.

Of course, only one image could lasso the prize of two VIP tickets to any 2012 music festival, round-trip airfare, and a travel bag stuffed Smashbox beauty essentials — the stunning, sparkly crowd shot taken by iPhone photog Ms. Farris Green of Los Angeles. Take a look.

Now, let Farris tell you about her weekend at the fest:

"This year, it was a mix of group dance parties as it sprinkled rain, dancing/huddling in the crowd to break from the wind during Radiohead, and dancing like a crazy woman during Justice's performance on the main stage on the final day (which is where I took my winning photo). Oh...and who can forget that freakish Tupac hologram... Definitely danced to him, too!"

Sounds like fun, Farris. Just remember, next year’s ticket to dance is on us!

Photo: Courtesy Farris Green.

We've been handing out tips on dressing for the evening from some very, very fashionable ladies. Today is no exception as Annika Salame, the gorgeous Swedish designer behind local jewelry brand by boe (check it out why don't you), offers a few tips on how to bring drama to even the most minimal blue skirt. Enjoy.





Annika Salame, Designer, by boe

"My 'go-to' outfit right now often involves a raw silk, floor-length, blue skirt I had made locally. Last summer, I wore it with flat gladiator sandals and a white blouse-y T-shirt. For this look, I added a metallic tank from Zadig and Voltaire, and my current obsession, Alexander Wang booties (I wish I could walk around in them every day). I love the floor-length trend — the way you can dress it up or down.

"When I'm going out, I like to start with one dramatic item and use that to build on. It can be an item of clothing, a pair shoes, boots, or an accessory. If I’m in more of a laid-back mood, maybe it will be a vintage Sri Lankan traditional top. If I'm in the mood to look cool, I'll throw on high-heeled motorcycle boots from Stella McCartney.

"I like to mix textures; silk with knits, silk or knits with leather, silk with jeans. Right now, silk always seems to be in the mix somewhere, but it’s all about a natural balance — it has to feel like 'me.'

"I usually start with my current basic stack — a by boe wrap bracelet and a leather wrap from Smith and Butler. For this outfit, I added a chunky, vintage bronze bracelet to counter the drape-y fluid shapes of the skirt. If my clothes have very simple lines, I like to add multiple stacks of jewelry. For the combo on my other hand, I’ll stack a silver ring from St. Kilda and the City Ring from by boe. As you might guess, I love picking out jewelry to match my clothes."