Sound like a bunch of new-age mumbo jumbo? Au contraire, double cleansing has been practiced for centuries in Japan. "It started as the only means of cleansing white metallic makeup [worn by women as a sign of beauty], which traumatized the skin," says Maree Lavo, vice president of education and sales development at Shiseido. "Cleansing oils were the only product that could remove this very difficult, paint-like foundation. However, after the makeup was removed, a second wash using a foam-like cleanser refreshed the skin and, at the same time, removed any residuals from the oil."
Keep reading to learn more benefits of a double cleanse.
Shiseido Ultimate Cleansing Oil, $25, available at Sephora.
Lavo is quick to note that integrating massage may be just as beneficial as the two-part cleaning itself. "Massage is not just for the body — it's incredible for your face and scalp. According to the Japanese, the more you massage, the less surgery you'll need. It's much more holistic," she says. "I am an avid believer that the more you stimulate blood, oxygen, and nutrient flow through massage, the healthier and greater anti-aging benefits you'll receive."
We would have to agree. From trailblazing skin care to mind-blowing makeup looks, Japan is a treasure-trove of beauty secrets. Here's to integrating one into our makeup-removal routine — tonight.
Shiseido Ibuki Gentle Cleanser, $30, available at Shiseido.
For more international beauty secrets, check out:
The Best Beauty Wonders From Korea
Geisha Beauty Secrets Can Save Your Skin
The Best $2 You'll Ever Spend On Skin Care
The Real Way Korean Girls Get Gorgeous
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