Inside DKNY PR GIRL's Stylish Universe (And Apartment!)

If you’re one of the 369,650 people who follow DKNY PR GIRL on Twitter, then you probably know a thing or five about Donna Karan’s SVP of Global Communications, Aliza Licht. From office meltdowns and career advice to celebrity spreads and high style, no fashionable dish from this prima Donna diva goes undocumented. But aside from being entertained hourly by Licht, we’re also thoroughly inspired by her strict sartorial habits—read: She sure isn’t a Lazy Girl. A lover of classic black, polished hair, and staggering heels, Licht is the personification of sleek sophistication, and while she says her morning routine is speedy, we know a lot of care goes into this PR star’s glam jam. In preparation for the new year, we decided to get the 411 from DKNY PR GIRL on closet cleaning, shopping for the best shoes, and finding the world’s greatest moisturizer (hint: It’s available at your corner drugstore). #justclickthrough
Click through to see inside this fashion PR star's Upper East Side abode and become a follower!
Photographed by Mark Iantosca
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You have a really strong sense of self when it comes to fashion and beauty...has that always been the case or have you really cultivated this during your time at Donna Karan?
“That comes directly from my mother. She is a stickler for always looking your best. She'll tell you when you need more bronzer or a stronger lip (I never have to ask). She'll caution that you'll always run into the person you least want to see when you look your worst. As far as fashion, it's in my blood. My grandmother made all of my mother's clothes growing up, and I got my first sewing machine at age three. The first look I ever made was for Barbie—I did a pouf-shoulder dress and for the poufs, I slid cotton balls up her arms.”

Photographed by Mark Iantosca
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That’s genius! Tell us about some of your favorite brands beyond Donna? What draws you to them?
“I'm very girly and I favor a polished look. I love fitted waists, and I'll basically do anything for a bow or ruffle. Besides my own brands, I'm a big fan of Louis Vuitton, depending on the direction of the season.”

Photographed by Mark Iantosca
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You're definitely not the wash-'n'-go girl. Tell us a little about your daily routine...the highlights!
“How did you know? Actually, truth be told, I'm fast considering how much I have to do. Generally I will wash my hair every other day. I have curly hair (think Grace Coddington meets Bernadette Peters) so I have to blow it out with at least four different brushes, then I'll use TopStyler clips to curl it and finish with a curling iron for the upper layers. That's a 25-minute ordeal. For makeup, I use the same exact color scheme every day. When I was younger I used to experiment with color, but now I just want to get it done and walk out the door.”

Photographed by Mark Iantosca
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If you could change anything about your wardrobe or style, what would it be?
“I wish I had more prints! I tend to always buy and wear black and after a while it does start to all look the same. But somehow, when I pull the trigger on a purchase I stay within my comfort zone. I get tired of things easily and black is forever. Black never makes mistakes.”

Photographed by Mark Iantosca
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Do you like to hang on to things, meaning, are you sentimental about fashion, or do you just constantly look forward?
“I have a closet editing system that works as follows: If it is a special item, it stays, if it's a basic and I haven't worn it in a year, it's gone. I am not sentimental, but I do always consider 'oh, what if this comes back in style and then I don't have it.'"

Photographed by Mark Iantosca
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As DKNY PR GIRL you command a huge audience's attention on an hourly basis....what do you love to Tweet about most and why? And more importantly, what about this medium excites you the most and makes it the right channel for Donna Karan?
“I love tweeting about what's happening in my work life. I think fashion-show prep and awards season take the cake. Seeing what really goes on is interesting from an outside perspective, and it is also an outlet for me to vent! I love the engagement and speed that Twitter offers. Any time of day, any day of the week, the light's always on. And as far as Twitter being the right channel, if it's right or wrong, trust me I will hear it from the community. I don't have to guess.”

Photographed by Mark Iantosca
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What's something we'd be surprised to find in your closet and why?
“Sneakers. I've owned one pair in the last ten or so years, and I can count how many times I've worn them.”

Photographed by Mark Iantosca
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Where do you love to shop the most? Cities, boutiques, department stores, sample sales, auctions...tell us!
“Back in the day, I was probably most known for my sample sale attendance. I actually started the Fendi sample sale in 1996. No really, it was my idea and I told the PR person they should have one because Chanel had one. Now I have no patience for sample sales. I love shoe shopping, and when I get the itch, I shop retail. I want my shoes when I want them and that's usually at the start of the season. Bergdorf’s and Saks are my go-tos for shoes. Bloomingdale’s and Sephora for makeup and Donna Karan and DKNY for my wardrobe. On many a Saturday, you can find me with my mother and sister hanging out on the couches at DKNY, watching each other try on clothes.”

Photographed by Mark Iantosca
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What's your beauty routine like? Any products or secrets you're willing to share?
“In order of application:
1) Daily Blackhead Scrub by Neutrogena
2) Olay Regenerist Regenerating Serum (Tip: “This serum is a miracle product, especially in the winter, when your skin basically starts to stiffen the minute you get out of the shower.”)
3) Aveeno SPF 100, as my moisturizer
4) Maybelline Dream Liquid Mousse foundation
4) Cover Girl translucent pressed powder
5) Bobbi Brown bronzer #1
6) Nars Orgasm blush
7) Stila Oasis eye shadow (Tip: “I always put on my eye shadow with a wet brush, it makes it go on like silk instead of powder.)
8) Sephora Flashy Brown eye pencil
9) Lancome Pose (bronze) eye shadow for the crease
10) Maybelline The Falsies & One by One Mascara
11) Maybelline Red Revival lipstick and Sephora red lip liner."

Photographed by Mark Iantosca
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What will your look be like in 20 or 30 years?
“My hemlines will be longer but I think no matter how old I get, I will always love a good dress.”

Photographed by Mark Iantosca
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Who are some of your biggest personal style influencers?
“Coco Chanel and Audrey Hepburn. But I think Patricia Field deserves an amazing amount of credit and I think of her whenever I want to really push the limits on a look.”

If your style had a theme song, what would it be?
“'New York, New York.' Because for me, no matter what day of the week, fashion motivates me to power through, and if I can make it here, I can make it anywhere.

Photographed by Mark Iantosca