After the roaring success of last season's launch of CUT for Evans, the company brought back the collaborative contest. Choosing students from Nottingham Trent and Kingston University, Evans asked participants to create a six-piece collection designed with a plus-size customer in mind.
As Evans head of design Rebecca Vann Reicher explains, “CUT for EVANS is an exciting opportunity for students to learn and develop as designers and challenges what they have been taught. It pushes them to create something that can be bold yet beautiful, regardless of size, that empowers and delights all at once and ultimately changes attitudes about plus size and its fashion credentials”
The two winners — Ellie Northway and Eve Turley — were selected by a panel of industry experts including Trish Halpin, an editor for Marie Claire UK; Jess Spiring, lifestyle editor at Now Magazine; Laura Puddy, stylist and plus-size columnist; and Georgina Horne, creator of the blog Fuller Figure, Fuller Bust. With a £1,000 cash prize and the winner's designs to be sold in select Evans stores and online across the UK, US, and Europe, it's no wonder the contest received a record amount of submissions.