Sneak Peek: The Entire The Curiosity Shoppe At Target Collection!

Since The Curiosity Shoppe at Target collection was announced nearly four months ago, we've waited anxiously to see the results, especially after learning that nothing in the 60-plus-piece line would top $25! And now, bargain shoppers, the time has come to reveal all the goodies.
At a private unveiling at Stable Cafe on Wednesday night, the husband-and-wife duo (Lauren Smith and Derek Fagerstrom) behind the much-beloved S.F. shop showed off the fruits of their labor with the mass retailer. "They approached us out of the blue about a year ago," explains Smith of the beginnings of the collab. "A couple of people from Target visited and told us about this Shops at Target program they were doing. And it was just a perfect fit. We started designing almost immediately."
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As for the parameters of the line, the pair knew they would need to focus on kitchenware, stationery, and gift items. And, from there, the sky was the limit. "We started thinking about the criteria of the things we bring into our home. And it's usually something that is fun and functional and tells a story or reminds us of a cool experience we had," explains Smith. "When we got married in 2004, we took a road trip to the Midwest and went to Mount Rushmore, Yellowstone, junk shops, and just explored. So, we have a bunch of that stuff in our home — from the little trays we eat off of and the salt and pepper shakers we use."
That sense of Americana and story-telling ("even if it's a made-up story," says Fagerstrom) is definitely the consistent string in the collection, which includes everything from a USA-shaped cheese board, to tea towels with kitschy road trip-inspired prints. See the entire mega-fun line right here in our gallery before heading to Target or target.com on September 9th to start purchasing.
Photo: Courtesy of Target
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The Curiosity Shoppe at Target Ceramic Nesting Measuring Cups (set of 4), $15, Milk Bottle, $15, and Silicone Baking Utensils, $9.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Service Bell, $10.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target America Cutting Board, $25.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Gift Tag & Twine Set (set of 6 tags), $5, and Gift Box Set (set of 4 boxes), $10.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Kitchen Tea Towel Set (3 pieces), $10.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Apron, $15, Oven Mitt, $7, and Pot Holder, $7.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Shadow Puppet Kit (set of 7), $5, and Novelty Mask Set (set of 10), $5.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Dinner Plate in Teal Triangle, $3, Salad Plate in Road Trip, $2.50, Small Bowl in Burnt Orange, $2.50, Printed Canvas Placemat, $4, Short Acrylic Drinkware, $2, Tall Acrylic Drinkware, $3, and Novelty Swizzle Sticks (set of 8), $5.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Journal, $10, Notecards (18 piece set), $5, and Stamper Kit, $10.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Playing Cards (2 pack), $5, Novelty Dice Set (2 pairs), $5, and Wooden Tops (set of 4), $5.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Melaboo Serving Chip N Dip Platter, $17.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Silhouetted Silverware Snack Plates, $4 each, and Cafe au Lait Mugs and Bowls, $6 each.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Ceramic Platter, $25, and Ceramic Bowl, $20.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Dec Pillows, $10 each.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Novelty Totes, $15.

Photo: Courtesy of Target
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The Curiosity Shoppe at Target Nylon Bag in Pouch, $5, and Water Bottle with Carabiner Clip, $5.

Photo: Courtesy of Target
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The Curiosity Shoppe's Derek Fagerstrom and Lauren Smith.

Photo: Courtesy of Target
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