It's all a part of Target's new "The Shops at Target" concept, which is, in essence, a partnership between Target and a select group of boutique brands and stores, that will host shop-in-shops and co-branded merch within Target.
The collaboration with The Curiosity Shoppe follows those with high-end boutiques The Webster in Miami and Kirna Zabête in NYC. According to a post on Target's blog, The Curiosity Shoppe at Target line will arrive in stores on September 9 and include over 60 pieces, including "entertaining accessories, stationery, kitchenware, games, crafts, and curiosities." Prices will range from $3 for a salad plate to $25 for a cake stand, which is quite a steal considering the somewhat pricier pieces decorating the shop's Valencia Street flagship.
The husband-and-wife team behind The Curiosity Shoppe (read their love story they shared with R29 on Valentine's Day!) consists of former Esquire and Interview editor Derek Fagerstrom (now editor of Pop-Up Magazine) and Todd Oldham alum Lauren Smith. The two opened their popular shop in S.F. in 2007.
Photo: Via Facebook/The Curiosity Shoppe