Kate Spade is known for keeping a prim yet carefree attitude in their ad campaigns, so the charming, red-headed bombshell Bryce Dallas Howard was a prize choice for the face of their latest one yet. You may recognize Howard as the haunting protagonist in M. Night Shyamalan's The Village, or from her more recent role as Victoria in The Twilight Saga: Eclipse. Despite the starlet's killer cheekbones, the spring campaign is Howard's first modeling gig to date! Fooled us—from the looks of it, she's had no trouble rising to the challenge. Howard's a complete natural in their newly released behind-the-scenes video, as she whimsically prances around in colorful Kate Spade attire, cruises around on a bright green bike, and totes some totally adorable satchels that have quickly risen to the top of our spring lust-list. So check out the video for a viral dose of vibrant, quirky fun.