12 Reasons Why Walmart Is The Coolest — & Cheapest — Beauty Destination

It used to be that you went to your local Walmart for the latest Redbox DVD releases, hunting supplies, and outdoor furniture. Sure, you could pick up a mascara or razor from the usual drugstore brands, but you wouldn't find your BFF's birthday gift or discover under-the-radar brands in the superstore's aisles.

That's all changing, though. The retailer has seriously upped the ante on all things makeup, hair, and skin. Today, you'll find pro-quality palettes, on-trend highlighters, and beer-infused shampoo. Oh, and a very generously stocked stash of affordable makeup brushes. Worth a trip down the highway, right? But before you jump in the car, check out the best (and most surprising) Walmart beauty finds ahead. They're worth dropping a ridiculously reasonable amount of dough on.