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With three NYC locations, Babeland has got the sex shop game on lock. Stepping inside is no different from stepping into any retail store with its bright color scheme and well-organized shelves. It's the perfect way for sex shop beginners to have a gentle introduction.
Babeland, 94 Rivington St (between Orchard and Ludlow Streets); (212) 375-1701; 43 Mercer St (between Broome and Grand Streets); (212) 966-2120; 462 Bergen St (between 6th and 5th avenues); (718) 638-3820
Rainbow Station NYC
For your 24/7 sex needs, Rainbow Station is positioned on a bustling street in Chelsea and carries pretty much anything you could ask for in the way of toys, clothes, and videos. It leans towards a more LGBTQ demographic, but its over 1,000 videos can be enjoyed by anyone of any orientation in one of eight private booths.
Rainbow Station, 203 8th Ave (between 21st and 22nd streets); (212) 206-7259
The Pleasure Chest
If you're looking for a sex toy shopping experience that's akin to browsing fine perfumes or expensive jewelry, then The Pleasure Chest's glass displays and carefully positioned merchandise should do the trick.
The Pleasure Chest, 1150 2nd Ave (between 60th and 63rd Streets); (212) 355-6909; 156 Seventh Avenue South (between Charles Street and Waverly Place); (212) 242-2158.
Purple Passion offers local merchandise with a tendency towards BDSM. After opening in 1992, the store merged with gay leather fetish store DV8 in 2001 in an effort to achieve the broadest fetish selection in the city.
Purple Passion, 211 West 20th Street (between Seventh and Eighth Avenues); (212) 807-0486