Brands Every Natural-Haired Gal Needs To Know

Beauty for natural-haired women has come a long way. Rewind a couple of years, and you'd be hard-pressed to find products for those with hair types other than straight or wavy. But, as "going natural" has become more popular, brands that cater to ladies who choose to embrace their textured tresses have come on the scene full-force.
Black hair care has gone from taking up one lonely shelf in beauty aisles to having its own designated section at big-name stores like Target (albeit small, it's a start). And, while we're ecstatic about the recent boom — figuring out which products work for you is becoming much easier than it was in the past — it can sometimes be overwhelming. Between all the reviews from bloggers and video tutorials, it's hard to sift through the clutter and find the real deal.
That's why we've compiled a list of standouts that you should commit to memory. This includes picks that will add definition and moisture to your coils without drying them out — and, those with ingredients you'll actually be able to pronounce.
So, whether you're looking to bulk up your stash, or are transitioning and just need a little cheat sheet, you're about to change the way you style your strands. And, please let us know what your faves are: Part of the success of #teamnatural has been everyone's willingness to share their experiences — spread the wealth!
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Photo: Via Shea Moisture.
Shea Moisture
Whether you're a natural-hair aficionado or you fancy yourself more of a novice, I'm sure you've heard of Shea Moisture. It's become something of a cult favorite — and with good reason. The products contain a base of shea butter and are made with all-natural and certified organic ingredients. The brand carries four hair-care collections based on your specific needs: African Black Soap helps aid dry scalps, Raw Shea Butter repairs damaged natural hair, Coconut & Hibiscus enhances curls, and Yuca & Baobab adds volume to dull tresses. Whatever issues plague your strands, you're bound to find a solution among their bounty of products.
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Photo: Via Shea Moisture.
While you wouldn't go wrong with any of Shea Moisture's products, their Curl Enhancing Smoothie gets super rave reviews. It helps moisturize, define curls, and tame your mane — and you can use it as a deep conditioner. Or, simply slather it on damp or dry hair and style as you please.
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Photo: Via Roots of Nature.
Roots of Nature
Roots of Nature's aim is to promote healthy-looking, strong hair: That means getting to the root of hair-growth problems, which tend to stem from the scalp. Its line of remedies help soothe the hair's base, providing it with nourishment that lets it grow longer.
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Photo: Via Roots of Nature.
Great for the colder months ahead, the Stimulating Scalp Oil is one you're going to want to incorporate into your hair-product rotation: It's excellent at soothing dry scalps.
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Photo: Via Urban Therapy.
Twisted Sista
Based in L.A. but created in London, Urban Therapy's Twisted Sista is a 20-year-old company that has catering to curly girls down to a science. Its line of products is geared toward helping keep your frizz in check and your curls coiled.
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Photo: Via Urban Therapy.
The Different Strokes Serum is perfect for those flyaway days when your hair just doesn't feel like cooperating — whether it's curly or straight. Smooth it through wet hair for some added moisture, or apply it to dry tresses for instant shine.
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Photo: Via Eden BodyWorks.
Eden BodyWorks
Jasmine Lawrence started Eden BodyWorks when she was 11, on a hunt for all-natural alternatives to products that were causing her hair serious damage. Frustrated with the lack of options, she decided to create her own "Eden." The result: a company that helps restore and strengthen hair of all textures — whether you're natural, relaxed, or in the transition phase.
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Photo: Via Eden BodyWorks.
As any natural-haired girl will tell you, the key to healthy strands is moisture, moisture, moisture. Infused with coconut oil and shea butter, All Natural Curl Defining Creme has been a fan favorite since its release for its thick and dense consistency, which has the ability to lock in moisture and separate curls. It's great for nighttime twist-outs or after-shower detangling.
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Photo: Via Miss Jessie's.
Miss Jessie's
Miss Jessie's is also one of those brands you've probably heard of. It seems that, for most, it's either a hit or miss: Some complain about the strong smell and others about the crinkly-curl feeling. But, one thing's for sure: It's a well-known pioneer on the natural-hair scene. Sisters Miko and Titi Branch both have a background working in salons, which has helped them developing products that'll get you smooth, plump hair.
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Photo: Via Miss Jessie's.
You know the bounce and freshness that clothes have when they're straight out of the dryer? Pillow Soft Curls aims to leave your curls with that same amazing feeling. This styling lotion has a lightweight formula that'll help you get bouncy, soft ringlets. But, keep in mind that a little goes a long way. And, if you're sensitive to smells, consider yourself warned: This baby's potent.
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Photo: Courtesy of CoCo Conscious Collective.
Coco Conscious Collective
New on the scene, CoCo Conscious Collective is a brand that you're bound to hear a lot more about in the near future. Its products are great whether you're already natural or transitioning.
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Photo: Courtesy of CoCo Conscious Collective.
While we're all for letting your au naturel tresses fly free, we also get that sometimes, you like to switch things up and straighten your strands. After all, versatility is one of the many benefits of natural hair. This reparative treatment is great for making sure you do this safely. It helps to minimize breakage during styling by protecting the hair's texture and nurturing its natural strength.

CoCo Conscious Collective Straight Transformations: Smoothing Deep Treatment, $17.99, available for pre-order at CoCo Conscious Collective.
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Photo: Via DevaCurl
DevaCurl first launched at the Devachan salon in New York as the go-to for girls looking to embrace their natural hair. Its line consists of cleansing, conditioning, and styling products that are free of sulfates, silicones, and parabens — which are especially damaging for those with curly tresses.
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Photo: Via DevaCurl.
Since curly hair tends to be more porous than straight hair, most ladies opt for the "no poo method" — which essentially means using conditioner in place of shampoo or choosing a gentler alternative. Try DevaCurl's No-Poo cleanser, which'll leave you with healthy, bouncy curls.
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Photo: Via Camille Rose Naturals.
Camille Rose Naturals
Enriched with vitamins, butters, proteins, and oils, Camille Rose Naturals products help strengthen and maintain your hair. And, they come in scrumptious scents like cocoa, mango butter, and sweet almond.
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Photo: Via Camille Rose Naturals.
Almond Jai Twisting Butter is a sweet blend of almond milk, almond oil, jojoba, hemp, and honey. It'll provide your curls with moisture for days and add definition and softness to your twist-outs and wash-n-gos.
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Photo: Via Eco Styler.
Eco Styler
You may not think gel is the best product to use on curls: Hard, flaky ringlets come to mind. But, Eco Styler is the exception. Its products don't contain alcohol, which tends to dry out natural hair, and they come in formulas suited to give you healthy shine and a strong hold.
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Photo: Via Eco Styler.
Eco Styler's Argan Oil Styling Gel minimizes flakes, provides UV protection, and helps prevent dry skin — all while adding gleam.
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Photo: Via Kinky-Curly.
"Stop being a slave to your hair. Step away from the blowdryer. Unplug the flat iron." This is one of the first lines you come across when you visit Kinky-Curly’s website — and that's exactly what the brand helps you do. Catering toward the wash-n-go look, their products provide moisture and protection from everyday elements.
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Photo: Via Kinky-Curly.
Knot Today is one of the most praised natural-hair products out right now (the proof's in the reviews). The leave-in conditioner and detangler smoothes follicles and removes knots from textured hair. It's not just great for those with a thick, coarse mane, but also for those in the transitioning period and dealing with the hassle of two different curl patterns.
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Photo: Via Phyto.
One of the more high-end brands catering toward African-Americans, Phyto takes a scientific approach to hair care. Its natural ingredients moisturize and protect brittle, fragile tresses.
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Photo: Via Phyto.
Baobab Oil is a pre-shampoo treatment that aims to nourish and moisturize your hair, scalp, and body. Its sun-protecting qualities will leave you with smooth, shiny locks.
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Photo: Via Darcy's Botanicals.
Darcy's Botanicals
Lysandra Taylor handcrafts all of her company's curly-hair treats, and has been doing so for the past eight years. She aims to make it easier for girls to embrace their natural hair.
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Photo: Via Darcy's Botanicals.
You can use this product as a cream rinse or a rinse-out conditioner to give curls a boost of hydration. It's perfect for the cooler weather ahead, when moisture will be hard to come by — and, it's just in time for the pumpkin overload we're about to encounter. Warning: You may be tempted to eat it. Advice: Don't.
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Photo: Via As I Am.
As I Am
As its title suggests, As I Am is all about embracing yourself. Each product contains nourishing fortifiers like African shea butter, coconut oil, and green tea.
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Photo: Via As I Am.
Co-washing (similar to no-poo) is a common cleansing method for natural girls, and As I Am's Coconut CoWash is a super useful product to add to your regimen. The no-suds conditioning cream gently removes residue while leaving your hair manageable and smooth.
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Photo: Via Carol's Daughter.
Carol's Daughter
Carol's Daughter has become a household name among natural-ites, earning praise from celebs like Selita Ebanks, Mary J. Blige, and Jada Pinkett Smith. Lisa Price's homemade formulas use whole ingredients, from peppermint to agave nectar, and her products help make kinky hair more manageable.
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Photo: Via Carol's Daughter.
One of the brand's best-selling products, this moisturizer absorbs into coils and kinks to protect you from frizzy days without killing bounce and volume.
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Photo: Courtesy of Oyin Handmade.
Oyin Handmade
Named after the Yoruba word for honey, Oyin Handmade products utilize the power of this versatile beauty ingredient. They focus on nourishing hair and keeping it healthy.
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Photo: VIa Oyin Handmade.
Oyin's Hair Dew will leave your strands super hydrated. It's light enough to use every day and works best on just-cleansed hair.
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