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Bryan Barron, beauty expert and co-author of The Original Beauty Bible, is the Research Director for Paula’s Choice Skincare, where he has been for over 15 years. Bryan's experience in the cosmetics industry includes many years as a professional makeup artist, product research specialist, and skin care professional. Always at work behind the scenes and in the media, Bryan and his team strive to bring you the most accurate information on skincare and makeup so you can look and feel great.
We’ve all been there: standing in the middle of the skin-care aisle at the drugstore, staring at row after row of bottles, jars, and tubes, all beckoning us. Which brand is best? SPF 15 or 30? Soy or retinol? What’s the point of toners anyway? With so many questions, you find your head exploding with information, and suddenly you’ve left the store without buying anything at all.
Because I know how challenging it can be to successfully navigate that drugstore aisle, I’ve put together my very best tips (along with product recommendations) for smart, fast skin-care shopping. Follow my advice, and I bet you’ll not only start to see the results you’ve been looking for, but you’ll also feel much more confident in that packed skin-care aisle.