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Bryan Barron, beauty expert and co-author of Don't Go to the Cosmetics Counter Without Me, spends his days penning thousands of research-based cosmetics reviews as the head of the Beautypedia.com research team. And, lucky for us, he's letting R29 pick his brain about all things pretty. For more expert skin advice, follow Paula's Choice on Twitter.
We’ve all been there: standing in the middle of the skin-care aisle at the drugstore, staring at row after row of bottles, jars, and tubes, all beckoning us. Which brand is best? SPF 15 or 30? Soy or retinol? What’s the point of toners anyway? With so many questions, you find your head exploding with information, and suddenly you’ve left the store without buying anything at all.
Because I know how challenging it can be to successfully navigate that drugstore aisle, I’ve put together my very best tips (along with product recommendations) for smart, fast skin-care shopping. Follow my advice, and I bet you’ll not only start to see the results you’ve been looking for, but you’ll also feel much more confident in that packed skin-care aisle.