The Best Drugstore Concealer, According To Math

Photo: Courtesy of Maybelline.
It's difficult to say with total confidence what every woman's favorite beauty product is. But, if we had to guess, we'd say a good chunk of us would raise our hands for concealer. Some will argue that we should rely on our skin care to keep our faces fresh. Let's be real — sometimes we're left with bags under our eyes. That's when our cover-up comes in. So, which is best? We checked in with Rank & Style about the top product in drugstores now.
The site uses customer reviews, editors' picks, and overall buzz to figure out which products are going to work the hardest for you without bruising your bank account. Consider its authors beauty lovers with a penchant for math. After crunching the numbers, Rank & Style has named Maybelline Instant Age Rewind Eraser as the top dog.
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Maybelline's camouflager wins for two reasons: popularity and user reviews. In fact, people who dig it are very vocal about it — especially when it comes to its uses beyond hiding your blemishes. "This concealer is great to highlight with," says user lindseygrace_ on Target's website. It's true: Concealers work great as highlighters. And, Maybelline's sponge-like tip makes application a snap — so there's no reason not to get creative.
No matter what you use it for, Maybelline's version of the makeup-bag MVP will give you the best bang for your buck. Now, if only we didn't have anything to conceal...
Maybelline Instant Age Rewind Eraser, $7.99, available at Target.


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