Please upgrade your browser for the best Refinery29 experience. Read more.

Saved! Access Favorites in your account profile. Removed from my favorites

Meet Instagram's New It Girls

  1. Begin

    SHARE IT

    comments
    See All Slides
    Instagram. Snapchat. Facebook. We almost can't remember what it was like to get through a day without compulsively checking our social feeds. Whether we're creeping on our old college loves to see if they're doing "well" (a.k.a. dating someone new) or posting snaps of our attempts at the latest beauty trends, social media is our ultimate source for both information and inspiration.

    So when we spotted these seven women rocking ultra-cool beauty looks IRL on the streets of NYC, we took some pictures (and about a thousand Boomerangs), then picked their brains on beauty in today's tech-driven world. Little did we know that we were dealing with true social media mavens — these women know the meaning of side hustle. Feeling inspired, we turned to makeup artist Grace Ahn to give us tips on how to recreate their colorful, fun looks, using products like Maybelline's Baby Lips Glow Balm. Click through for killer advice on how to break the internet (and look damn good while doing so).



    Photographed by ; Styled by ; Makeup by ; Hair by ; Nails by

    Begin Slideshow
  2. Photographed by Cassidy Turner.

    SHARE IT

    comments
    See All Slides
    0 of 14
    }

    Name: Gabby Richardson
    Instagram Handle: @fridacashflow

    Get Her Look: Electric green eyeshadow is already a statement on its own, but you can take it a step further by pairing it with a glossy sheen. To make sure the color doesn't slip and slide, Ahn suggests applying a clear eye gloss before your colorful shadow.

  3. Photographed by Cassidy Turner.

    SHARE IT

    comments
    See All Slides
    1 of 14
    }

    How has Instagram impacted your life?
    "I’m actually part of an artist collective that was started through Instagram. We showcase art by people of color, because they often don't have a platform or a physical gallery to showcase their work."

    What is the name of the collective?
    "The Art Hoe Collective."

    What beauty trend are you feeling right now?
    "I like to wear bright eyeliner, whether in the form of a blue cat-eye or just a burst of color. I think it looks great on dark skin."


    Victoria, Victoria Beckham dress, Proenza Schouler shoes, Sorelle earrings, Baggu bag.

  4. Photographed by Cassidy Turner.

    SHARE IT

    comments
    See All Slides
    2 of 14
  5. Photographed by Cassidy Turner.

    SHARE IT

    comments
    See All Slides
    3 of 14
    }

    What is your favorite form of social media?
    "I definitely use Instagram the most. I have a private Snapchat, which is just for my friends. Instagram is the only social media platform I use to connect with the public."

    How has Instagram influenced your modeling career?
    "Because I’m not signed with any agencies, it’s a great way for me to meet new people and clients. It’s easy to recommend others in my field and see if we have common connections."

    Because you keep your makeup routine fairly simple, do you pay attention to beauty trends?
    "Not really. I think the fun in modeling is being able to try on all these different looks, and seeing other people’s visions through what they’re painting on you."


    Ohlin D. dress, Aldo shoes, Bond Hardware necklace, WWAKE bracelet.

  6. Photographed by Cassidy Turner.

    SHARE IT

    comments
    See All Slides
    4 of 14
    }

    Name: Sarah Tekele
    Instagram Handle: @colourme.blu


    Get Her Look: Who says your eyeshadows have to be all matchy-matchy? We don't. And Tekele definitely doesn't either. Her neon eye look follows one strategy — just go for it. Meaning, use the brightest colors in your beauty arsenal. "Since it’s something that is a bit unusual, you might as well use vibrant colors," says Ahn. Apply the same shade to both lids, or, if you're feeling extra courageous, sport two complementary shades.