Meet Instagram’s New It Girls

Instagram. Snapchat. Facebook. We almost can't remember what it was like to get through a day without compulsively checking our social feeds. Whether we're creeping on our old college loves to see if they're doing "well" (a.k.a. dating someone new) or posting snaps of our attempts at the latest beauty trends, social media is our ultimate source for both information and inspiration.

So when we spotted these seven women rocking ultra-cool beauty looks IRL on the streets of NYC, we took some pictures (and about a thousand Boomerangs), then picked their brains on beauty in today's tech-driven world. Little did we know that we were dealing with true social media mavens — these women know the meaning of side hustle. Feeling inspired, we turned to makeup artist Grace Ahn to give us tips on how to recreate their colorful, fun looks, using products like Maybelline's Baby Lips Glow Balm. Click through for killer advice on how to break the internet (and look damn good while doing so).