The gal: Suzi Weiss-Fischmann
The gig: OPI Executive VP & Artistic Director (and the person responsible for those clever-as-hell polish names)

Beauty Backstory: “I’m one of the founders of OPI — it’s a family business. I’ve also designed every shade since 1989, and love what I do. I not only see color, I feel color. Nail color is very aspirational. What women doesn’t want to travel? We’ll take her places where she’s never been.”

The Daily Grind: “Most mornings start with taking my son to school, then arriving at work around 7:30 a.m. I also fit three cups of coffee into that time. Usually, I dedicate some time for working in the lab, where I mix and test new colors. It’s not unusual to see me wearing a different shade on each finger. I do seven collections a year for OPI. At the end of the day, I love to unwind by having a relaxed dinner with my family. For me, having a nice balance between my personal and professional lives is key.”

Secret to Success: “Find a niche. It’s not easy, but see where you can be different. It’s key to stand out. Make sure you have your story and your marketing story and the story behind your brand. A story is good, because it’s how you sell your product — just make sure that whatever you say is correct. With OPI, the consumer knows the quality is always there. That’s our message in the bottle.”