Top-Selling Beauty Buys From L.A.'s Coolest Stores

To call Los Angeles a beauty melting pot would be a gross understatement. We have the movie industry, a thriving green-and-organic scene, and a massive population of celebrity makeup artists and hairstylists. Suffice it to say, our stores have to cater to a very savvy, and very picky, demographic of beauty shoppers.

In fact, the top-selling products from our sprawling city's best beauty boutiques might actually surprise you — which is exactly why we tapped four of the most popular shops to share the cosmetics they can't keep on the shelves.

Naturally, this list of best sellers is a true reflection of the city's eclectic population. From a vegan mascara to leg makeup to a French perfume that smells like cigarettes, the L.A. lifestyle is full of wonderful contradictions — and we wouldn't have it any other way.

Click through to see the products L.A. girls stockpile.
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Photo: Courtesy of The Detox Market.
The Detox Market
Green and chic merge at the L.A. outpost of The Detox Market, a store that originated in 2010 as a pop-up on Abbott Kinney to educate people on the value of natural beauty products. Now, it's found a home on Beverly Boulevard with an inventory that's a who's who of the eco-friendly beauty scene. The goal? "A curated collection of products where people don’t feel like they need to read the label," says Sophia Mdarra, marketing manager for the brand. Ahead, she walks us through five of the store's best sellers.

The Detox Market, 8380 Beverly Boulevard; 323-782-0421.
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The Detox Market's top-selling cleaner ranks high for a few good reasons: "It works for every skin type, and it has a beautiful scent," Mdarra says. "The price point is reasonable, and it's a great formula to introduce people to oils. A lot of the time, [new customers] can be put off by oil, but you just add a little bit of water to this and it turns into a milk. It's brightening, it smells delicious, and it has a huge following with our customers."

One Love Organics
Vitamin B Enzyme Cleansing Oil, $42, available at The Detox Market.
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The Detox Market's sell-out color cosmetic? Ilia's lipstick. "It's very popular because it’s moisturizing, they have a ton of colors, and their ingredient list is very clean," Mdarra explains.

Ilia Beauty
Lipstick, $26, available at The Detox Market.
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No surprise here: RMS is a top pick in the store, but it's not the brand's Lip2Cheek or Living Luminizer that ranks number-one — it's a new, rose-gold, multipurpose product. "The Master Mixer is a golden cream that can be used for anything!" says Mdarra. "You can use it as a highlighter, on the lips, or the eyes."

RMS Beauty
Master Mixer, $38, available at The Detox Market.
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The Detox Market has trouble keeping this mascara in stock, according to Mdarra. Makes sense: It goes on smoothly, stays put, and won't irritate sensitive eyes.

W3ll People
Expressionist Mascara, $21.99, available at The Detox Market.
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The outpost stocks a variety of skin serums, masks, and creams, but it's this concentrate that sits at the top of the best-seller list. "It's good for pimples and rashes," Mdarra says, and notes that a few drops can go directly on the area of concern, or can be mixed into a face cream for an allover treatment.

Black Cumin-Cajeput Serum Concentrate, $32, available at The Detox Market.
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Photo: Courtesy of Violet Grey.
Violet Grey
Violet Grey's bottom line is as simple as it is unique: The jewel-box boutique only sells products that have been curated and vetted by Hollywood's top pros. That means every foundation has been recommended by a top makeup artist, every hair mask by a hairstylist to the stars, every serum by a renowned facialist, and so on. The small store is nestled on Melrose Place, but you won't find an ounce of attitude or pretension: A trip there is like hanging out in your beauty-obsessed best friend's boudoir — if she could afford the pricey digs and moonlit as a makeup artist. We tapped Sarah Czuleger, Violet Grey's director of brand development, for the buys that are always on backorder.

Violet Grey, 8452 Melrose Place; 323-782-9700.
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It's not easy to find Utowa's cult eyelash curler stateside — Violet Grey is the exclusive U.S. distributor for the Japanese brand — which is why it's the store's top seller. "[It's] the eyelash equivalent to wearing a push-up bra," Czuleger jokes.

Utowa Eyelash Curler, $22, available at Violet Grey.
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Serge Lutens is one of the many French brands that sells like crazy at Violet Grey — specifically, this exclusive shade of its cult-status lip stain. "It has the consistency of your childhood Crayola watercolor paints, and is the perfect shade of brown for all skin tones," Czuleger says.

Serge Lutens Water Lip Color in 5 Terre d'Ombres, $65, available at Violet Grey.
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L.A. is the land of perpetual sunshine, so it's no shocker that a firming cream would find its way to the list. "This lightly lemon-scented leg lotion helps stimulate circulation to smooth out stretch marks and cellulite," Czuleger tells us. That's over time, but it works immediately, too: "The blurring properties are an added bonus."

Air-Lite Daily Lift for Legs, $85, available at Violet Grey.
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Looking for a hint of color to go with your L.A. glow? Look no further than this pH-adjusting lip balm that "delivers the perfect peach pout," according to Czuleger.

Dior Addict Lip Glow in Coral, available at Violet Grey.
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The leg love doesn't end there: "Think of [this] as luxurious, sheer stockings with a matte finish to blur the appearance of cellulite or veins," Czuleger says about this top-selling body makeup. "It can also be combined with a body lotion or oil to sheer it out and add extra hydration."

Vita Liberata
Body Blur Instant HD Skin Finish, $45, available at Violet Grey.
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Photo: Courtesy of Naimie's.
Naimie's Beauty Center
Naimie's is the no-frills beauty destination for Hollywood's top makeup artists, hairstylists, and in-the-know locals, because it has, well, everything. That means huge ranges from the biggies — NARS, MAC, Laura Mercier — plus lesser-known brands that artists swear by for their kits. Ahead, general manager Aram Kaloustian walks us through five of the store's (rather unexpected) best sellers.

Naimie's Beauty Center, 12640 Riverside Drive; 818-655-9933.
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Created by a veteran Hollywood makeup artist, this cult foundation is one Naimie's can't keep in stock. "It's ideal for both daily use and movie sets, since you can build [it] from medium to full coverage," Kaloustian explains.

Micro Silque Foundation, $45, available at Naimie's.
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The reigning sku (stock-keeping unit, for those not in the know) in the hair category works for every texture, type, and issue — and rings in at less than most fancy masks. "It hydrates and repairs, leaving the hair feeling silky, soft, and smooth," Kaloustian says.

White Mulberry Ultra Smoothing Masque, $45, available at Naimie's.
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We were surprised that Naimie's top liner isn't from one of the big guys; rather, it's this formula that customers say gives the longest wear around. "It glides on effortlessly, it's precise, and it lasts forever," Kaloustian says. All 16 shades do well, but it's the true black (Noir Intense) that always tops the list, he says.

Lise Watier
Waterproof Eyeliner, $20, available at Naimie's.
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Developed by a New York dermatologist, these peel pads have made their way to the West Coast and are a major hit at Naimie's, Kaloustian says.

Cane+Austin 20% Miracle Pad, $78, available at Naimie's.
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Many Naimie's customers skew natural in their skin-care preferences, and they swear by this cream by Glycelene, a vegan line.

Glycelene The Rejuvenation Crème, $95, available at Naimie's.
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Photo: Courtesy of Le Pink & Co.
Le Pink & Co.
The Eastside's answer to the beauty boutique couldn't be more apt for the hip neighborhood: An unapologetically girly shop at Silver Lake's Sunset Junction that's one part Barneys-inspired apothecary and one part eco-friendly skin-care hub — sprinkled with hard-to-find, yet still affordable, French perfumes. Did we mention it's a bit of a landmark, as well? The store's been on Sunset since 2003. Ahead, owner Miranda Megill walks us through the offerings that she can't keep in stock.

Le Pink & Co., 3820 Sunset Boulevard; 323-661-7465.
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"Free Your Mane's restorative hair oil is very hard to keep on the shelves," Megill says. "It's completely natural, tames frizz and flyaways, and the smell is intoxicating."

Free Your Mane
Restorative Hair Oil, $30, available at Love Le Pink.
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Megill reports that creamy-nude lacquers are best sellers at the moment, with this Smith & Cult polish topping the list. "Our customer has gotten really into nudes," she says.

Smith & Cult Nail Polish in Feathers & Flesh, available at Smith & Cult.
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The winning formula for a must-buy in L.A.'s coolest 'hood? "It’s French, it’s niche, and it’s very edgy," Megill says about Pink & Co.'s best-selling perfume. "It smells like a woman who's wearing Chanel and jasmine perfumes and has been smoking cigarettes all day."

Etat Libre d'Orange
Jasmin et Cigarette, $49, available at Love Le Pink.
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When it comes to skin care, Megill reports that natural, results-driven brands succeed every time. So it follows that Éminence and Herbivore Botanicals are the store's bread and butter. "We have to do orders every week for both lines," she says. If you see this top-selling resurfacing mask on the shelves — buy it! "It's good for inflammation and it's antibacterial, so it’s great for clearing skin and it's moisturizing."

Herbivore Botanicals
Blue Tansy Masque, $48, available at Love Le Pink.
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What's the best-selling color-cosmetics item in the Silver Lake boutique? "One thing that we sell all day long is the Dr. Hauschka volume mascara," Megill says.

Dr. Hauschka
Volume Mascara, $30, available at Dr. Hauschka.
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