BCBG Fall 2010 Delivers Seasonless Sophistication We All Want to Wear

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With a nod to the fashion industry's shifting perceptions, BCBG's fall 2010 collection fully embraced the notion of seasonless dressing. Layering was key, and many of the garments were worn over long-sleeved shirts and thick tights. BCBG creative director Lubov Azria said they were aiming for a collection that was "very cool, very wearable, very chic," no matter what the season. After last year's black overdose, she wanted to gradually reintroduce some color blocking. The palette stuck mostly to conservative combinations of black, dove gray, and olive, with pops of navy and chartreuse. "I like seasonless dressing," Azria said. "By the time fall [collections] arrive in stores, it's July, it's 100 degrees." She referenced recent media criticism about showing fall clothing eight months before the actual autumn equinox, emphasizing the importance of "keep[ing] the collection cool and fresh." The elegantly asymmetrical dresses and tunics look like they would be great for wearing to the office or a laid-back lawn party this summer. But for fall, we've got our hearts set on a pair of the ankle strap wedge booties, made lighter with a cutout heel. We can't wait!
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