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The hunt for the perfect pair of jeans is like the hunt for your soul mate. You search and search, and when you finally spot the right one, you grab on immediately and never let go. And, that's exactly how we feel about new — like, launched a minute ago — brand AYR, an amazing (it's really that good) women's wear line from the brains behind popular men's wear collections Bonobos and Maide.
AYR brand director Maggie Winter (formerly of J.Crew) and design director Jacqueline Cameron (of Calvin Klein/Madewell) sought to fill a void in the women's market for super-quality pieces that fit flawlessly. And, that's exactly what they developed: a collection of silk blouses, luscious cashmere sweaters, and, most importantly, expert-fitting denim.
While the inaugural line won't officially launch until next year, four of its must-have denim pieces (in cropped and skinny styles) just hit AYR.com, where you can buy them now and also preview the amazing things coming from the exciting, new brand. Check out the four styles ahead, and mark your calendars, because the entire collection will launch in spring 2014.