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During our most recent shopping expedition, we noticed something fascinating happening at H&M. The Swedish mecca’s “new arrivals” tab is currently filled to the brim with designs that look way more expensive than their more affordable price tags suggest.
These wares have smart embellishments like beaded accents stamped on cool sweatshirts (we tested this pullover in person, and it’s incredible), forward-feeling silhouettes like tailored matching sets, and sophisticated shoes that don't look like they'll break a moment after wearing. In other words, we’re adding the entire H&M pre-fall line to our shopping carts now. And, we think you will, too, once you scope out the 10 fanciful finds ahead. Click through to shop ‘em all, and prepare for a lot of “Wait, where did you get that?” comments to roll in.
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