We easily cough up our paychecks for the latest skin-care innovations
or the newest K-beauty must-haves
, but when it comes to eyeshadow, we’re wise to the game. We know that the drugstore market is just as good (or at times, better
) than the luxury products available. The biggest challenge is figuring out which palettes are worth plucking off the shelves — especially when you can't swatch them on your hand like you would in a department store.
We went ahead and solved the problem (and then some) with a little help from our favorite celebrity makeup artists. Ahead, find our 19 favorite drugstore palettes for under $20 — whether you're looking for some smoky-eye inspiration or a jewel-toned kit worthy of your next night out.You've never seen beauty quite like this before. Check out our Beauty Innovator Awards for the smartest, funkiest, most fresh to death products of the year.