The Unexpected '90s Trend That Celebs Are Loving

Illustrated by Nancy Pappas
In news that probably won’t surprise you, the ’90s are back in a big way. Crop tops, chokers, track pants — you’ve likely seen these '90s-kid staples popping up in stores everywhere. Our celeb crushes — Kylie and Kendall, Gigi and Bella, you get it — are no strangers to turning the nostalgic styles into modern-day trends.
While it’s safe to say our affinity for oversized denim and gold hoops isn’t going anywhere, it’s about time our hair played a little catch up, too. Enter: scrunchies. You may associate them with Halloween costumes or 2nd grade picture day, but 2017's versions are far more refined. We'd even call them chic. With modern touches, 2017's scrunchies have the potential for some major cool factor. Plus, the soft material is far easier on your hair than tight elastics.
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Still not convinced? Keep clicking for modern scrunchie inspo.
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A post shared by Bella Hadid (@bellahadid) on

PHOTO: VIA @BELLAHADID.
Exhibit A: With one look, the ultimate cool-girl gives us all of the proof we need that scrunchies are back — and here to stay.
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A post shared by Vogue (@voguemagazine) on

PHOTO: VIA @VOGUEMAGAZINE.
If it’s in Vogue...
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A post shared by Ashley Brown (@ashleybigfun) on

PHOTO: VIA @ashleybigfun.
Dark lips, shimmering highlighter, moto jacket — this is how you make a scrunchie badass.
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PHOTO: VIA @PETITS_BOUDINS.
Completing a French braid updo, this subtle take on denim on denim is so chic.
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PHOTO: VIA @GALACTIC_EXCHANGE.
This half up, half down look gets a little extra oomph with some pattern play — and we're so here for it.
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PHOTO: VIA @HAPPYDAYYZZE.
For lessons in head-to-toe dressing, look no further.
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PHOTO: VIA @ASOSMARKETPLACE.
Relaxed beach waves make the perfect partner for a scrunchie.
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A post shared by P L I C K (@plick_official) on

PHOTO: VIA @PLICK_OFFICIAL.
We’ve got ’90s spirit, yes we do, we’ve got ’90s spirit, how ’bout you?
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PHOTO: VIA @BIGHAIREDHANNAH.
Sequins, sequins, and more sequins! This scrunchie not only gives a classic loose fishtail an extra touch of glam, but also holds every strand in place.
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A post shared by RAY-Z (@raye) on

PHOTO: VIA @RAYE.
This pink fabric elastic completes British singer Raye’s look.
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PHOTO: VIA @JILLIAN_I.DO.HAIR.
If bold isn’t your aesthetic, the hair accessory can also add a delicate touch, like with this side-swept braid.
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A post shared by ThePalm (@laurabuarehandmade) on

PHOTO: VIA @LAURABUAREHANDMADE.
A major plus of scrunchies? They won't give you an annoying hair dent.
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PHOTO: VIA @HEALTHYGALNEKTA.
Want to add a pop of color to your everyday ’do? Scrunchies have you covered there, too.
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