Update: Everlane's latest (and biggest) 100% Human collection is officially here, so click on for a feel-good purchase just in time for Pride Month.
This story was originally published on May 23, 2017.
Everlane's 100% Human collection has been a restock-necessitating success since it first rolled out in January. Not only have the tees and sweatshirts, available in neutral hues with simple graphics, provided some fresh alternatives to our go-to basics; there's a philanthropic component we can fully get behind, too, since $5 of each purchase going to the ACLU. Then, in March, the brand relaunched the spate of pieces in a millennial pink font for International Women's Day, with $5 per item benefiting women's equality-focused organization, Equality Now. The tops were such a hit in the first two drops, the direct-to-consumer retailer restocked them again in April (having already raised $73,000 for the ACLU). Now, Everlane has a new twist on the do-good garb with its latest 100% Human launch: This time around, the pieces are Pride Month-themed, with a fitting color scheme and a some excellent new faces fronting the collection.
The campaign crop makes the pieces all the more appealing: Wise-beyond-her-years actress Rowan Blanchard, transgender model Hari Nef, photographer Lee Bullitt, and model and painter Miles McMillan. The brand asked the faces of newest 100% Human threads to sound off on the topic of pride: "I am most proud of my generation for protecting each other and building safe spaces," Blanchard said in a release. "Pride is resilience, compassion, and trust," Nef said.
The assortment includes T-shirts, tank tops, crewneck sweatshirts, and a tote; the pieces come, yet again, in a basic palette of white and gray, but with Pride-apropos multicolored text. (Each piece comes with a matching 100% Human pin, too.) The collection ranges from $18 for the tote to $50 for a sweatshirt. It'll all be available on June 5th, but click through to check it out in full ahead of the drop date.