It Cosmetics Is Having A Huge Sale Right Now

If you're Taylor Swift, having a squad is par for the course. Loyalty isn't just a Lil Wayne song they (most definitely) dance to at awards shows — it's a requirement. But if you're a beauty editor like me, you can't be monogamous with the same group of cosmetic products, especially if those products come from a single brand. Playing the field — and constantly testing new lipsticks, shampoos, and contour kits — is part of the job description in my HR file.
And yet, I always come back to It Cosmetics. Call me dramatic, but I nearly sobbed into my makeup bag when I realized I was fresh out of the CC cream on vacation recently. Those baby soft makeup brushes? I don't even share those with my mom.
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While I'm lucky enough to try the products for free, when I learned It was having its annual friends and family sale now through April 28 — which includes 25% off the entire website plus free shipping — you can bet your ass I forwarded the link to my entire contact list.
Not sure where to start? Let me walk you through the products I almost exclusively stash in my makeup bag. (Just don't tell my boss.)
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Of the entire lineup, this CC cream is my ride-or-die. The tinted moisturizer covers every last blotch on my face, moisturizes with hyaluronic acid, and protects my skin with plenty of SPF.

It Cosmetics Your Skin But Better CC+ Cream with SPF 50, $28.50 (originally $38), available at It Cosmetics.
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Not only does its sky blue color make this cream look pretty on my vanity, the formula inside also makes my eyes look noticeably brighter after a sleepless night.

It Cosmetics Bye Bye Under Eye Eye Cream, $36 (originally $48), available at It Cosmetics.
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These cruelty-free brushes feel crazy soft, and blend blushes, shadows, and concealer to perfection.

It Cosmetics Heavenly Luxe Brush Set & Case, $56.25 (originally $75), available at It Cosmetics.
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This new blush is the equivalent of giving your cheeks the subtle ombré effect your hair deserved in 2015.

It Cosmetics Confidence in Your Glow Skin-Transforming Healthy Flush Blushing Bronzer, $24 (originally $32), available at It Cosmetics.
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I keep this solid tinted serum stashed away at my desk for moments I need a quick touch-up that looks like I barely did anything at all.

It Cosmetics Confidence in a Compact with SPF 50+, $28.50 (originally $38), available at It Cosmetics.
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This balm is loaded with hydrating ingredients that keep flakes and chapped skin at bay — but it's the color-changing pink tint that really makes it special.

It Cosmetics Je Ne Sais Quoi Lip Treatment, $18 (originally $24), available at It Cosmetics.
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Heavy undereye bags have met their match: This thick, goopy concealer (we mean that in a good way) covers up darkness and puffiness in a snap.

It Cosmetics Bye Bye Under Eye Illumination Anti-Aging Concealer, $18 (originally $24), available at It Cosmetics.
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