Did You Notice This Weird Detail In Kendall's Pepsi Commercial?

If there’s one thing the Internet can agree on, it’s that there are plenty of reasons why Pepsi’s now-pulled campaign, starring Kendall Jenner, culturally missed the mark. But the commercial revealed something else, too: It appears Jenner has never held a can of soda in her life. Instead of gripping the Pepsi for an easy can-to-mouth tilt, she holds it like a dirty tissue. But Jenner's not clueless; the awkward positioning does showcase the Pepsi logo best and make her fingers look long and elegant, which is very much the point.
And she’s not alone. When promoting the Gilmore Girls reboot on The Tonight Show, Alexis Bledel caught flack from Jimmy Fallon for her wonky way of holding flowers and a latte mug in promotional posters. “A lot of fans were saying... they don’t think you know how to hold things,” Fallon says. “This is you holding a coffee mug and that's not normal.” But you know what? Her manicure did look flawless.
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So the next time you see a celebrity awkwardly carrying an iced coffee, designer bag, or book, don’t think them ill equipped: The stars are merely practicing a newfangled art form in which their hands always look good for a paparazzi shot or Instagram post. (And the product they're selling is on prominent display.)
Don't believe us? Check out the proof, ahead.
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Photo: Angela Weiss/WireImage.
Shay Mitchell

When you're a celeb, your mani always has to be on point for requisite red carpet product placements — even if that product is a smoothie.
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Photo: starzfly/Bauer-Griffin/GC Images.
Iggy Azalea

Pro tip: When carrying a statement bag, forget using the crook of your arm or a simple hand-to-handle grip. Instead, prop that sucker up (with your fingers just so) as if you were shooting a print ad to make both the brand and your publicist happy.
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Photo: Marc Piasecki/GC Images.
Kylie Jenner

A simple cup of coffee elegantly gripped by a hand that just happens to be sporting a massive ring on that finger? Kylie knows how to churn the rumor mill.
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Photo: Robert Kamau/GC Images.
Victoria Beckham

Hey, this isn’t Beckham’s first rodeo. While an around-the-cup grip may serve for better sipping, the designer’s delicate hand placement near the lid makes for a beautiful picture.
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Photo: James Devaney/GC Images.
Taylor Swift

Some people white knuckle their bags for a sense of security. But when Taylor Swift applies her special grip, it makes for a better detail shot.
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Photo: Jun Sato/GC Images.
Selena Gomez

The comfortable way to hold a book? By its spine. The celebrity way to hold a book? Face up so everyone can see what you’re reading (and know that, yes, you do read).
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Photo: Josiah Kamau/BuzzFoto/Getty Images.
Gigi Hadid

The lazy Instagram manicure requires we paint only one thumb. Given Gigi’s cell phone grip of choice, she could be onto the same thing.
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Photo: Taylor Hill/FilmMagic.
Bella Hadid

How do you make your manicure the star of the show when you have a face like Bella Hadid? Caress that evening bag with perfectly splayed fingers, of course.
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Photo: Ray Tamarra/GC Images.
Ariana Grande

OK. Admittedly, we’d have a tough time with this one, too. Is there any good way to handle a round perfume bottle of Herculean proportions (especially when it outweighs your head)? No, there’s not, folks. But Grande does it surprisingly well — and, again, check the perfect manicure.
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Photo: Barcroft Media/GC Images.
Bella Thorne

What’s the point of having perfect, manicured nails and a handful of beautiful rings if no one can see them? Savvy Snapchatter Bella Thorne shows how to walk, text, and flex her digits.
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Photo: Pierre Suu/GC Images.
Kendall Jenner

We can’t tell whether Kendall’s hooked hand technique is meant to better protect her ice cream from potential thieves or to prove she’d make a hell of a hand model, too.
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Photo: David Becker/WireImage.
Kourtney Kardashian

The Kardashians sure know how to use dessert as a photo opp prop, which is more about balancing the sucker and showing off your hands than holding it for actual consumption.
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