Elizabeth Arden Got A Makeover & It's Cooler Than Ever

Like Ikea, beauty giant Elizabeth Arden has stuck to a singular aesthetic throughout its existence. Since 1930, each product came in sleek, straightforward packaging with gold plating — until now.
Judging by the brand's latest collection, things are really shaking up. For one, Elizabeth Arden named Reese Witherspoon its "storyteller-in-chief," a role which focuses on outreach via social media platforms. For another, the colorful new products, and the ultra-modern packaging they come in, are guaranteed to bring in a whole new group of loyal fans.
Ahead, see the brand-spanking-new summer lineup. You're going to want everything.
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Housed in the cutest-ever squeezable tube, this tinted lip oil marries the sheen of a gloss with the hydration of a balm — and is a hell of a lot more fun to use than either. Not seeing red? You can pick from five other colors in the collection.

Elizabeth Arden Sheer Kiss Lip Oil in Rejuvenate Red, $19.50, available at Elizabeth Arden.
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Elizabeth Arden Sheer Kiss Lip Oil in Nude Oasis, $19.50, available at Elizabeth Arden.
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Elizabeth Arden Sheer Kiss Lip Oil in Purple Serenity, $19.50, available at Elizabeth Arden.
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Elizabeth Arden Sheer Kiss Lip Oil in Pampering Pink, $19.50, available at Elizabeth Arden.
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Elizabeth Arden Sheer Kiss Lip Oil in Heavenly Rose, $19.50, available at Elizabeth Arden.
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Elizabeth Arden Sheer Kiss Lip Oil in Coral Caress, $19.50, available at Elizabeth Arden.
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If this bronzer's packaging alone doesn't make you want to scoop it up, trust that the multi-purpose quad inside will do the trick. It's loaded with microfine particles, plus hyaluronic acid and vitamins C and E, that'll take your highlight, contour, bronze, or blush to the next level.

Elizabeth Arden FourEver Bronze Bronzing Powder, $36, available at Elizabeth Arden.
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You don't need to book a trip to the Bahamas to get a dreamy bronze (or enjoy a coconut scent, for that matter). All you need is this bottle of paradise, which has a subtle gold shimmer and lightweight oils that you can slather all over.

Elizabeth Arden Limited-Edition Dare to Bare Body Bronzing Oil, $32, available at Elizabeth Arden.
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