H&M Made A Gown Made From Recycled Plastic

Photo: Courtesy of H&M.
When you think of fashion that's good for the planet, you probably picture bland, oatmeal-colored basics that are anything but on-trend. H&M, however, has been on a mission to change the stereotype with its Conscious Exclusive collection, which offers a selection of higher-end, eco-minded items that aim to bridge the gap between style and sustainability. And with its upcoming drop (the sixth of its kind), the retailer is making waves with a floor-length gown made entirely from Bionic yarn, a special recycled polyester material comprised of recovered, washed-up plastic.

One look at this floaty, pale-pink, pleated gown and you'd have no idea it was created from old bottles and grocery bags. But this is just a small part of H&M's movement toward a more sustainable future. Across all product ranges, 20% of H&M's offerings were made from sustainable materials as of 2015, and the goal for the fast-fashion powerhouse is to have all of its cotton 100% sustainably sourced by 2020. This Bionic yarn should definitely help in the brand's efforts (and more importantly, help the planet).

In addition to the full assortment of formalwear for both men and women, the collection will, for the first time, include childrenswear and a Conscious Exclusive fragrance, made from organic oils. Though the collection won't be available until April 20, ahead you'll find a sneak peak of the gown in all its recycled glory, along with some exclusive behind-the-scenes images from the campaign, featuring model Natalia Vodianova.