ColourPop Just Stepped Foot Into The Makeup-Brush World

Made you brush 😳

A photo posted by ColourPop Cosmetics (@colourpopcosmetics) on

Makeup brushes have come a long way. Way back when, you'd have to choose between affordability and style, but now multiple drugstore brands — from E.L.F. to Wet n Wild — offer display-worthy bristles at a low cost. And there's yet another launch that checks all the boxes, from beloved makeup company ColourPop.

Announced on Instagram yesterday, the new pink-and-rose-gold brushes are getting major attention from fans for what the brand does best: widening the intersection of cool-girl-dom and broke-girl-dom. For now, blending and shader brushes (both made for eyeshadow) are the two options available. The only catch? You can't buy them as a set or à la carte — yet. Instead, the brand is giving them away as gifts with purchase: For every two eyeshadows bought, you get a free brush, with the ability to rack up four of the newfangled tools.

This revelation is just one of a few announcements from ColourPop as of late. It also brought back some of its discontinued eyeshadow shades in limited quantities, and is now expanding its holiday offerings to include single-shadow pots.

In other words, the brand is making it easier than ever to nab the products you want — without doing a number on your wallet.
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