Here's What Kimye Really Thought Of Kylie Jenner's Puma Deal

Photo: Billy Farrell/BFA/REX/Shutterstock.
When rumors began circulating that Kylie Jenner had signed a deal with Puma, we all wondered what conversations were transpiring in the Kardashian-Jenner-West group chat, given the family's fierce allegiance to competing sportswear brand Adidas. On last night's episode of Keeping Up With The Kardashians, viewers finally got a glimpse of the awkward conversations that happened behind closed doors. Well, sort of: in true Kardashian fashion, the "private" chats took place front of E!'s video crew.

Before Jenner's Puma contract was officially revealed, Kanye West released (i.e., tweeted) his official statement. It read: "1000% there will never be a Kylie Puma anything [...] 1000% Kylie is on Yeezy team!!!" The partnership was confirmed a few weeks after that (rather politely, post-Yeezy Season 3, which the youngest Jenner attended).

Turns out, West tweeted about the improbability of "a Kylie Puma anything" because he was totally unaware it was even happening. The whole deal was orchestrated by momager Kris Jenner, without asking Kimye for their blessing. Unsurprisingly, the Kardashian-Wests were not amused — especially given Kylie's privileged position in the Yeezy universe.

Kanye X Adidas. Thank u to Yé for believing in me

A photo posted by King Kylie (@kyliejenner) on


"Kanye had Kylie walk in his first two shows," Kim explained. "He really believed in her as part of his brand." (Not even Kylie's sister, actual professional model Kendall Jenner, got to be a Yeezy model, after all.) While Kim conceded that it's Jenner's job to score business deals for her kids, "Everything has to be really carefully played out and I feel like this was a conflict of interest," Kim said. West wasn't all too pleased, either — he likening the whole scenario to producing and airing a reality show at the same time slot as KUWTK.

When confronted by Kim, mama Jenner defended the deal, insisting that it was merely a "business decision." Kim isn't so convinced, considering neither she nor Kanye had any idea "until the shoot was already happening." She and adds yet another layer of intrigue by saying that Kylie "was the model [Kanye] wanted."

Interesting,
right? We want more details on that mysterious tidbit...

those new gold Pumas tho ✨ #ForeverFierce @PUMATraining

A photo posted by King Kylie (@kyliejenner) on


In the end, Kris concedes she should've kept everyone in the loop. Not like the whole "not mixing work and family" adage doesn't really apply to the Kardashian-Jenner clan. So, it seems peace has been restored to this plotline in the Kardashian household. Let's be real, though: the true winner in this whole scenario is definitely Puma.

More from Celebs & Influencers

The Kardashian-Jenners have all been known to catalyze sales, whether or not they're hyping their own brands. But in case you had any doubts about Kylie ...
Though bloggers may have a reputation for sharing almost every aspect of their lives — from #OOTDs to dinner pics (hey, we're guilty of this, too) — rarely...
Don't worry — Kate Middleton just can't seem to let go of her favorite boots either. The Duchess wore a pair of Penelope Chilvers long tassel boots in ...
"You can be whoever you want to be." If you grew up in an atmosphere of gold stars and participation trophies, you probably heard this on loop. You, little...
Let's say you're Beyoncé. Let's say your daughter is Blue Ivy. Let's say you have to, for whatever reason, attend a football game. Let's say you have a ...
If you're suffering from a case of the Mondays, Alessandro Michele has a cure. It involves an editorialized gathering of a few of our favorite things: ...
The cast of Stranger Things is continuing its world tour of stealing your heart. First, Millie Bobby Brown took over the front row of New York Fashion ...
(Paid Content) Snap, filter, post, repeat. In today's social-media-saturated landscape, sharing photos online is as ubiquitous as brushing one's teeth or ...
With close to 4 million followers on Instagram, Aimee Song (a.k.a. Song of Style) knows how to take a pretty decent photo. The Los Angeles-based interior ...
Last year, the lingerie line Frederick's of Hollywood closed all its stores after going bankrupt. But now, it's making a resurgence with a little help ...
On September 20, 2016, our faith in love was tested by the sound of Brangelina's earth-shattering divorce. If we're being honest, we've yet to recover. But...
Kendall, we need to talk. And I think you know why. Your latest Vogue spread — which, need I remind you, is your fifth this year — is...problematic. Here...
Lane Bryant’s second installment of its This Body campaign, for fall 2016, dubbed “#ThisBody Is Made to Shine,” just dropped today. This time around, there...
In news that would have made your high school boyfriend very happy, John Mayer has come out with his own line of jewelry. Because why not? This new line is...