Lyft Just Launched A Splurge-Worthy New "Premier" Service

Photo: Courtesy Lyft.
Your date nights, late nights, and pretty much any other night out on the town have just received an upgrade. Today, Lyft is launching Premier Mode, a more luxurious way to reach your destination that uses higher-end cars such as the Audi A4 or Lexus ES. Premier Mode will kick off first in San Francisco, San Jose, Los Angeles, and New York City. The company says the program will expand to other markets in the coming months.

Lyft decided to launch Premier because 60% of passengers have requested the option for an upscale ride (usually for business meetings or special occasions), according to Komal Kirtikar, head of product marketing.
A nicer car won't come cheap, though. Lyft Premier will cost about twice as much as a classic Lyft ride (prices may vary depending on the city). However, Lyft is enticing people to try out the service with a summer promotion of 20% off your first 10 Premier rides.

With newer car services such as Via and Gett emphasizing reasonable prices over luxury (a strategy Lyft followed in the beginning as well), it's surprising to see Lyft go this route. In fact, it's the exact opposite approach taken by the company's main competitor Uber, which started out with a fleet of stately black town cars. But it appears ride-share service users appreciate variety, and that's what Uber and Lyft are able to offer. (Uber launched its "Arrive By" feature last month, and Lyft recently tested advance scheduling for rides, so users on both platforms can schedule trips in advance.)

But with today's Lyft news comes one big question: Is Premier worth the cost? It really depends on what you're looking for. If you want a quick trip home and don't need any perks, it's probably best to save some cash and go with Lyft Line, the app's ride-sharing option, or Lyft Classic. However, if you're having a business meeting on the way to the airport or planning a bachelorette party, the splurge for something more luxurious may be worth it.
Advertisement

More from Tech

The American Civil Liberties Union (ACLU) developed a phone app that will assist you in recording and reporting police conduct. The app, Mobile Justice, ...
If you aren't registered to vote, don't panic. As a matter of fact, thanks to Snapchat, you can now do it in just one minute, reports Time. The social-...
You may start to notice your Uber drivers snapping a lot of selfies, but it doesn't necessarily mean that you're riding with an Instagram addict. Your ...
GENERATION STARTUP presents Women In Tech, an episode of an exclusive web series with footage left on the cutting room floor. The feature documentary ...
Snapchat CEO Evan Spiegel announced that the company has developed new video-enabled sunglasses, called Spectacles, and will subsequently be rebranding ...
You're at 20,000 feet, and you realize your flight doesn’t have WiFi — which wouldn't be a big deal, except you forgot your book at home, and none of your ...
It's a sad but true fact that a bad commute — one where you just miss the bus or subway — has the power to ruin your day. More often than not, these near...
(Paid Content) Refinery29 is now on Versy, a messaging and content-sharing app made for busy people like us
When you think of playing a video game, what comes to mind? Is it a raucous game of Wii Bowling when you were in college? Hours spent on your Game Boy ...
If you're a Yahoo user (or ever have been), you'll want to change your password ASAP — and not just on that Yahoo account. Today, the company confirmed ...
There are two types of people in this world: the zero-inbox purists, and the ones with hundreds (or even thousands) of unread messages in their inbox. ...
It may seem like your car hasn't let you down. But apparently, all these years, you've been driving a vehicle suited for the wrong gender. At least that's ...
The iPhone 7 may not be a mystery anymore, but the hype surrounding it is far from gone. Now that we know what it looks like (hello, new camera) and what's...
Without a doubt, dating in 2016 is an art form. If you’re single and looking for love, you know where the scene is. It’s online. (Unless you’ve made it ...