Shopping On Pinterest Just Got WAY Easier

Image: Courtesy of Jamie Favazza (Pinterest).
Pinterest is a great tool to help you plan outfits, or pick out decorations for your dream home. Many of us could (and probably do) spend hours on the site exploring the latest clothing, accessories, and home good trends. But Pinterest just made a change that will take you from admiring to buying faster than ever before.

Today, Pinterest introduced “Shopping with Pinterest,” an update that will let you shop for all sorts of items, not just across Pinterest, but also on the web and in brick-and-mortar stores.

One major part of the update is a new "shopping bag for the internet,” as Pinterest calls it. Now you'll have a shopping bag that keeps track of the products you want to buy, and stays with you across all your platforms (whether you're browsing on your phone, tablet, or the web). There are also new merchant profiles, so you can browse products from your favorite retailers and see what's popular or on sale.

Perhaps the most exciting and helpful parts of the update, though, are the automatic object detection and camera search features. Have you ever been on Pinterest and come across a Pin that included a dress or a lamp that you just had to have, but you had no idea who made it? Trying to find it online could potentially take hours, and you’re not guaranteed to ever track it down. With automatic object detection, all you have to do is tap the visual search icon in the top right corner of any Pin to explore similar-looking products (Pinterest first introduced this back in November).
Photo: Courtesy Pinterest.

As for the camera search, this feature, which will be available in coming months, works like this: You snap a photo of a real-world object in order to then find it — and similar products — on Pinterest. Love your friend's lavender throw pillow? Take a picture, then search for it and find it yourself.

The Pinterest peeps are tackling shopping in a big way — and it's pretty smart of them to be doing so. Research from Millward Brown found that 93% of Pinners have used Pinterest to plan future purchases, and 87% of Pinners have actually made purchases because of the site. Those are pretty staggering statistics, and chances are those numbers will keep growing with these new shopping features.

More from Tech

For the second time this month, earthlings of the Western Hemisphere will experience a special event involving our moon. Earlier this month, we got our ...
If you want to look up information about your favorite celebrities, your first instinct is probably to google them. But depending on who you're curious ...
Complaining today is much easier than it used to be. Lost luggage, bad service, extra charges, broken products — you used to have to put a letter in the ...
GENERATION STARTUP presents Women In Tech, an episode of an exclusive web series with footage left on the cutting room floor. The feature documentary ...
It's Google's 18th birthday which means it can finally see all the porn it serves up
Tonight marks the first of three presidential debates between candidates Hillary Clinton and Donald Trump. Because of the debate's close proximity to New...
The American Civil Liberties Union (ACLU) developed a phone app that will assist you in recording and reporting police conduct. The app, Mobile Justice, ...
(Paid Content) Refinery29 is now on Versy, a messaging and content-sharing app made for busy people like us
If you aren't registered to vote, don't panic. As a matter of fact, thanks to Snapchat, you can now do it in just one minute, reports Time. The social-...
You may start to notice your Uber drivers snapping a lot of selfies, but it doesn't necessarily mean that you're riding with an Instagram addict. Your ...
Snapchat CEO Evan Spiegel announced that the company has developed new video-enabled sunglasses, called Spectacles, and will subsequently be rebranding ...
You're at 20,000 feet, and you realize your flight doesn’t have WiFi — which wouldn't be a big deal, except you forgot your book at home, and none of your ...
It's a sad but true fact that a bad commute — one where you just miss the bus or subway — has the power to ruin your day. More often than not, these near...
When you think of playing a video game, what comes to mind? Is it a raucous game of Wii Bowling when you were in college? Hours spent on your Game Boy ...