This Fast-Fashion Retailer Is Launching A Ramadan Collection

Photo: Courtesy of Mango.
There’s another retailer trying to cater to Muslim customers via Ramadan-focused threads — this time, it’s a fast-fashion name. Mango is debuting a collection focused around the Muslim holy month, comprised of chic but covered-up styles.

The collection will hit stores on May 30, a week before Ramadan begins. It was designed by the brand’s special collections department, which develops “exclusive designs in line with the cultural and religious norms of countries in different regions, such as the Middle East,” according to a press release. The Spanish brand has focused on designs that would succeed beyond its home turf — in fact, the release explained that approximately 80% of Mango’s sales in 2015 were outside of Spain.

The range is comprised of 45 pieces: There’s casual, everyday garb, as well as festive, fancier attire, including kaftans, leggings, tunics, double-layered body wraps in both fitted and looser styles, and midi-skirts. Those silhouettes will be available in faux suede, poplin, lace, Lurex, and satin detailing.

Mango first turned out a few looks specifically intended for Ramadan last year, though it was a pretty quiet launch (and not nearly as extensive as this year’s full-fledged collection).
Photo: Courtesy of Mango.
Advertisement

In 2014, DKNY came out with a Ramadan collection, available solely in the Middle East. Beyond the month-long holiday, other retailers have gradually been offering collections or pieces aimed at Muslim customers. Last year, Uniqlo paired up with blogger and fashion designer Hana Tajima on a modest array of head scarves, pleated skirts, pants, and long dresses, followed by another collection this February.

British department store Marks & Spencer started selling controversial “burkinis” — bathing suits that cover the entire body as well as the head — at its locations in Libya and Dubai in 2013, before they were distributed at its London stores earlier this year. At a more luxury price point, Dolce & Gabbana launched a line of hijabs (headscarves) plus abayas (loose, full-length, robe-like garments) in January.

Photo: Courtesy of Mango.


Fashion brands are (finally) starting to take note of the sizable, and growing, Muslim consumer base — Al Jazeera projections say that by 2030, nearly a third of the world's population will be Muslim. Besides the religious and cultural choices their customers make, a brand's bottom line is, of course, a key consideration when undertaking modesty-minded offerings.

The current spend on clothing by Muslim consumers is roughly $230 billion, and it’s projected to hit $327 billion by 2019, according to the 2015-2016 State of the Global Islamic Economy Report. But it’s certainly progress to see more modest options available at mainstream retailers, whether holiday-specific or for everyday life.
Advertisement

More from Stores

The term "lady" certainly feels pretty antiquated. But in H&M's latest campaign commercial, the dated word gets a cool, thoroughly modern ...
J.Crew doesn't have the over-the-top quality of some other shows (or, as fashion critic Vanessa Friedman recently called them, "hashtag hoo-has") such as ...
Here’s a sentence my teenage self never thought she’d write: Lane Bryant is seriously killing the plus game. Besides an overall aesthetic shift from “stuff...
Lane Bryant's latest campaign is evidently not suitable for national network TV audiences: Its 30-second spot was banned by ABC and NBC. Featuring plus-...
If you had any lingering doubt that fashion is all about nostalgia, just take a look at Opening Ceremony's new arrivals: Humberto Leon and Carol Lim keep ...
We should probably employ a "believe it or not" clause around all of the epic tales we heard while on our exclusive tour of Cartier's newly renovated ...
When I saw Ashley Nell Tipton on Project Runway, I knew that a sea change had just occurred. It was thrilling to watch her tackle challenge after challenge...
After last month's productive spring-cleaning binge, we imagine your closet's looking a little sparse these days. With all of that freed-up space, the ...
H&M is on a quest for ambitious, innovative green ideas that could change the fashion biz. The Swedish retailer's non-profit arm, H&M Foundation...
Another day, another independent artist calling out fast fashion for ripping off work. Let's get right to it: Azerbaijani artist Faig Ahmed, who is known ...
If you've been a fan of R29's for years, you'll know we have a soft spot in our hearts for J.Crew. Its new arrivals always seem to address exactly what our...
A new book, set to be released in Sweden next week, asserts that the factories in Myanmar under contract with H&M hired employees as young as 14 and ...
Update: H&M just released a second look at its upcoming collaboration with Kenzo — one that teases a very different direction for a fast-fashion ...
Just a few weeks after people rallied behind artist Tuesday Bassen following allegations that Zara copied her original illustrations on numerous ...