It might seem like every other week (or minute), the makeup-vlogging world is giving us yet another trend to obsess over, tool to try, or look to copy. But when you peel back the hype, these internet beauty experts have some serious authority in the space. Their go-to picks have been shaped and honed through hours of testing, filming, posting, deleting, and testing again. They don't just read about something and recommend it. Opinions are formed through hours of hands-on experience, which is something that many, sadly, don't have the time for.
Some of the tools used on the internet can get creative (stiletto contouring, anyone
?), but generally, bloggers work to make their looks accessible, smart, and most of all, budget-conscious. In fact, they're up there with the pros when it comes to figuring out the best drugstore buys — and
the best splurges.
We reached out to Huda Kattan of Huda Beauty
, Maryam Maquillage
, Leigh Ann of Leigh Ann Says
, Jaleesa Moses of Naturally Beautiful with Jaleesa Moses
, and Karen Yeung of IAMKARENO
, to figure out what buys you really
need. They've tried it all so you don't have to. (Just kidding, we all want to.)