Saint Laurent's Second-Cheapest Bag Is Called The "Blogger"

Photo: Courtesy of Saint Laurent.
There are certain handbag styles that become ubiquitous once fashion week rolls around each season and the street style photo opps abound. The Chloé Drew bag, the Louis Vuitton Petite Malle, anything with two interlocking C's... You know the ones. And while their monikers are typically either inspired by a person's name or descriptive of the bag's shape, they hardly ever touch on the consumer most likely to wear them — until now, at least. It appears that someone in the Saint Laurent copywriting department has a sense of humor (or at least a good understanding of the consumer base): One of Saint Laurent's simple, logo-emblazoned crossbody bags is called the "Blogger."

Saint Laurent became especially popular among the influencer crowd during the Hedi Slimane era, according to Purse Blog's Amanda Mull, who first spotted this possibly shadily-named number. The "Blogger" bag, ironically or intentionally, is a little on-the-nose in terms of what we spot most often on our feeds (and on often-photographed fashion-show-goers).

First up, the style has all the ingredients to make it Instagram and street-style bait: It's comically small (fitting an iPhone and either a lipstick or credit card at most, from the look of it), comes in an array of colors, and features a prominent logo for easy identification. Plus, it retails for right under $1k — not exactly affordable for a crossbody (or for any bag, for most of us), but still on the cheaper end of Saint Laurent's handbag offerings, which can cost upwards of $2,990. Though there's technically one cheaper Saint Laurent style, as Racked pointed out: the $695 "Phone Pouch." To be fair, anything that rings in under four digits is a more accessible investment price point for those hell-bent on scoring a designer handbag from a hallowed luxury house.

However, the "Blogger" bag isn't a just a wink from a self-aware brand; it does indeed have a following among the fashion flock, per Racked. Search "#bloggerbag" on Instagram and you'll find many a flat lay, with an aesthetically pleasing amount of white space and art direction. According to some of the captions, though, its owners are in on the joke.

You can buy the handbag at various retailers, and you'll likely spot it in the wild soon enough (if you haven't already) on your favorite fashion feed's brunchstagram.
Advertisement

More from Fashion

My Little Ponies are objectively fashionable. They come in every outfit possible, from a fairy to a goddam pirate, and have inspired many a dye job. So, it...
This post was originally published on October 20, 2015. A strong Halloween costume is only as good as its execution. You could have the most brilliant ...
Technically, there are hundreds of ways you can layer. You could conceivably throw on three of your warmest tops and rock a pair of thick pants under a ...
Meet Lulu Bonfils: artist, model, Instagram champ, and all around cool girl stomping on pre-determined model rules in sick combat boots
The Balmain show feels less like a runway spectacle and more like a private Kardashian-Jenner shopping trip that fellow show-goers (and everyone ...
For the latest drop of Ivy Park, Beyoncé's activewear line launched in April, the superstar has gifted us with a video in which she's equal parts dream ...
Hello friends, how have you been? Question: What kind of person are you when you're getting dressed? Do you plan your outfits ahead of time? My roommate (...
(Paid Content) Some of us have traveled thousands of miles for life-changing experiences. But make no mistake: A passport, plane ticket, or language ...
This post was originally published on June 10, 2016. What defines an It bag varies from season to season: Sometimes, it's obvious that bloggers and ...
Halloween is right around the corner, which means the streets are about to get weird. Every October, we're inundated with one inappropriate halloween ...
Anything Rihanna touches will be surrounded with buzz. It's true of her constantly sold-out Puma shoes, and it's also applicable to the runway component of...
There are few items on the planet that are as hard to wear more than once as a wedding dress. But, that's no reason to sentence your best girlfriends to ...
Do you remember the Hula-Hoop dress? It was a dress for little girls, pretty basic in almost every way except that there was a Hula-Hoop sewn into the hem...
Yet another puzzling school dress code violation has transpired. This time around, a 12-year-old's denim skirt is the source of controversy. Reese Franyo, ...