Here's What The "Ideal" Model For Beauty Ads Looks Like

Photo: Courtesy of Canva.
Conversations surrounding the lack of diversity in the beauty industry have been prevalent lately and a new study, conducted by design firm Canva, gives us some visual evidence of just how bad it truly is.

The organization took a series of averages of 10 faces frequently featured in beauty campaigns, mushing their appearances together to create composites for several brands. The results: a slew of almost-identical portraits that display similar hair colors, skin tones, and even facial structures.

"Many facial features remained somewhat consistent across the board — facial structure, lip and eye shape, eyebrow curvature, and nose width were all stunningly similar," the project reads. "High cheekbones and pronounced jawlines were an exceptionally popular choice throughout this specific category, and full, pink lips unfailingly made the beauty-brand cut."

The obvious takeaway: The industry is still flawed in many ways, particularly when it comes to showcasing a wider variety of beauty. As the study states in its conclusion, "When you look at the face of a specific brand, you want to think to yourself, 'I trust that person. I like that person. That person is like me, and I want to buy whatever it is that they are so gosh darn enthusiastic about." And when these ads don't make the effort to represent a large chunk of American consumers, it makes you realize how far we still have to go.

More from Beauty

How does one of the most wealthy, famous, and beautiful people alive (see: People) celebrate her 44th birthday? If you’re Gwyneth Paltrow, Hollywood’s ...
Prepare to go wild with clasped-hand emoji, because we’ve got big news: Urban Decay is adding another fluorescent-filled eye shadow palette to its roster...
We’ve seen our fair share of unexpected celeb ink these past few weeks — like Bella Thorne’s kitty tat or Frances Bean’s halloween art. But swimming semen...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
If our fascination with Rob Kardashian as a blonde last week proves anything, it's that we can't get enough of radical hair transformations. The latest ...
I just signed up to the @YGAP @polishedman campaign! One in five children fall victim to physical and/or sexual violence, before they turn 18. That’s ...
We love watching behind-the-scenes montages from celebrity photo shoots. From the dream locations and racks of gorgeous clothing, to endearing, off-the-...
(Paid Content) If achieving clear, glowing, incredible skin were as easy as slathering on a single cream, we’d be the first in line to scoop it up. But ...
In the grand scheme of new beauty-product releases, nail polish is, undoubtedly, the most overwhelming. The top brands flood the market with several ...
Foundations: It's likely there are more bottles than faces for them to cover. And, while all those choices may seem to make your decision easier when ...
When a beauty editor with access to a hundred variations of every product you could dream up cuts open a tube or sticks a Q-tip into a bottle just to get ...
When you hear “3-D printing,” you probably don't immediately think of lipstick. But that's about to change because the latest cutting-edge launch from ...
No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a ...
As beauty editors, one of the top questions we're asked on the regular is actually pretty basic: "What should my skin-care routine look like?" And it makes...