See How Much Japanese Beauty Has Changed Over 100 Years

The gurus over at WatchCut have been releasing beauty-evolution videos for the past year or so. It all started with 100 years of "American" beauty, the vid on how Black beauty has changed was a hit, and the team even covered the history of male grooming. The time-lapse videos don't stop with the U.S. of A.; the company has also explored makeup and hair changes across decades in various cultures around the world — from a comparison of North and South Korea to a look at Ethiopia. The latest country it's highlighting is Japan: The video above shows numerous trends from the beauty-centric nation.

You've got everything from the geishas of the 1910s to the mod looks of the 1960s, depicting the Western influences coming in, and finally landing on the Harajuku girls of today. All of the looks are incredible, but our favorite is the '90s — and not solely because we're partial to this particular decade, but because it has some of the more creative hair and makeup of the bunch. It's also worth noting that there are two looks for some of the decades, a first for WatchCut.

Check out the video to see the looks for yourself and, while you're at it, we also suggest watching this video, which gives some interesting, in-depth intel behind how these are made. You might just learn a thing or two.

More from Makeup

Nowadays, it's natural to expect your coverage product to also have skin-care benefits, what with all the anti-aging, zit-zapping, and hydrating bases on ...
Prepare to go wild with clasped-hand emoji, because we’ve got big news: Urban Decay is adding another fluorescent-filled eye shadow palette to its roster...
Foundations: It's likely there are more bottles than faces for them to cover. And, while all those choices may seem to make your decision easier when ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
When a beauty editor with access to a hundred variations of every product you could dream up cuts open a tube or sticks a Q-tip into a bottle just to get ...
When you hear “3-D printing,” you probably don't immediately think of lipstick. But that's about to change because the latest cutting-edge launch from ...
No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a ...
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
If you're guilty of perennially picking at your pimples (try saying that 10 times fast) or you've battled cystic bumps since your teenage years, chances ...
Three months ago, if you offered me a liquid lipstick, I'd give it a hard pass. I've tried a few before, and saw little advantage to applying lipstick from...
Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...
Leather jackets, new jeans, cozy sweaters — we’re all for building up our fall wardrobes around this time of year, but we also like to give a little love ...
Even though the last day of summer isn't technically until September 22, we're already starting to feel the cozy embrace of fall. Our sweaters are ...
Anyone who has been to Sprinkles knows its cupcakes are so delicious that you wish you could taste them all the time. Now, you can — or at least you can ...