How This Brand Is Setting A New Standard Of Gender Equality

Photo: Cass Bird/AG Jeans.
Fashion campaigns — both luxury and affordable — exist for several reasons: 1. They're a talking moment for the brand. 2. They're a way to reach the outskirts of the industry (i.e., the customers or those who don't directly work in it). And 3. They're a selling point. (Because really, what is a brand without its advertisements?) But today, fashion campaigns are also used to make cultural statements. And the new AG spring 2016 campaign, which uses a woman to showcase both the men's and women's lines, is setting a new standard.

Shot by photographer Cass Bird, the campaign stars barefaced supermodel chameleon Daria Werbowy modeling a selection of men's and women's clothing as she frolics around Los Angeles to the tunes of Tussilago. All of that, in combination with the high-quality jean-and-T-shirt ensembles, makes for a fashion campaign we can actually relate to. And by relate, we mean the looks are so down-to-earth — and so...us — that they remind us of every intimate moment we've had wearing our own favorite piece of denim. And Bird's experience working with Daria (which stretches more than a decade) was exactly that: "The inspiration was for the images to feel authentic and like her; to feel like a partner or friend was taking the photo," she told Refinery29. "And to be intimate, rather than a typical fashion campaign."
Video: Courtesy of AG Jeans.

More present than before is the idea of agender fashion — fashion that surpasses the notion of gender and is all-encompassing. It's not just a really good thing, but the reason why AG decided to use Werbowy to show both lines: "It’s not often you have the opportunity to work with someone like Daria," Johnathan Crocker, the company's Director of Global Communications, said. "And part of those advantages are that your parameters, so to speak, are limitless. We saw the recent trend of some designer brands shooting men in womenswear and thought doing just the opposite could/would be interesting and noteworthy. We didn’t see any other brands doing it, so we thought the timing was right. We truly [believed] no one could do it better than Daria."
Photo: Cass Bird/AG Jeans.
Crocker is right: As fashion becomes increasingly genderless, each season brings a bevy of brands doing their part to make sure that this fluidity happens sooner rather than later. In the past 12 months alone, Louis Vuitton's spring 2016 campaign featured Jaden Smith showcasing womenswear, Acne's fall 2015 campaign showed an 11-year-old boy modeling its womenswear line, and & Other Stories' capsule collection last summer was modeled by transgender trailblazers Hari Nef and Valentijn de Hingh. AG's use of Werbowy is yet another step in the right direction.
Photo: Cass Bird/AG Jeans.

More from Designers

On Tuesday evening, there was no escaping the huge neon letters — Y, S, L — suspended from a blue, white, and red crane, as the audience arrived for ...
This story was originally published on September 2, 2016. When we first spot a new item, our gut reaction is to connect it to a past decade's aesthetic: "...
There are currently plenty of brands touting custom embroidered or printed garb. But for Dresshirt, the personalization factor has been part of the ...
Sewing, cutting, draping, steaming — though you might not know how to do these things yourself, you’d recognize most of the processes of creating an ...
Though it's hard to imagine a time when more people read magazines than read articles on their phones, bloggers were still making pennies off banner ads (...
Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and ...
(Paid Content) Last week, Thakoon left convention behind when he presented his new collection at a scenic waterfront setting in Brooklyn, perfectly timed ...
Since taking the helm at Gucci at the beginning of 2015, designer Alessandro Michele has singlehandedly transformed the fashion industry. He (like ...
You don't have to raise your hand if you're among the people who choose to take a break from Instagram during Fashion Week; we know you're out there, and ...
Last February, we were treated to a crayon-colored, upbeat disco for Ashish's, fall 2016 presentation. This season, however, Ashish Gupta took a more ...
I have been working in the fashion industry for just over eight years now, but I’ve spent the majority of my life being big. Even in my wildest fashion ...
J.W. Anderson's intimate show for spring/summer 2017 wasn't one for claustrophobes. The front (and only) row in a tightly-packed, vibrant green corridor ...
It's almost a running joke in fashion that the most universally disliked shoes can (and do) make unexpected, sweeping comebacks. Case in point: The Ugg x...