Your First Look At H&M's New Beauty Line

When news broke in May that H&M was launching its first-ever beauty line, it was all we could do not to fall over from excitement. If you're like us — which means you've spent the last three months speculating exactly what the collection will hold — wonder no more. The brand has finally given us a first look at the 700-piece product line. (Yes, you read that right. 700.)

The expansive haul runs the gamut from makeup to hair care, and even includes a line of tools. And while we're loving the products and shades, we have to say we're also insanely impressed with the packaging. It's sleek and simple, but with cool, quirky designs you'd expect from a prestige brand. (Oh yeah, did we mention everything is under $13?)

Ahead, we've cherry-picked 19 pieces from the fall line. They don't launch online until September 17 (October 1 in stores), but that doesn't mean you can't get your wish list ready now, right?
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H&M Beauty Aqua Liquid Liner in All That Jazz, $6.99, available September 17 at H&M.
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H&M Beauty Midnight Muse Body Cream in Midnight Muse, $7.99, available September 17 at H&M.
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H&M Beauty Brow Pencil in Espresso Brown, $4.99, available September 17 at H&M.
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H&M Beauty Body Mist in Rose Reverie, $4.99, available September 17 at H&M.
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H&M Beauty Eye Colour Applicator, $6.99, available September 17 at H&M.
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H&M Beauty Beauty Balm BB Cream, $9.99, available September 17 at H&M.
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H&M Beauty Body Wash in Cashmere Haze, $4.99, available on September 17 at H&M.
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H&M Beauty Cover-Up Concealer in Almond Beige, $6.99, available September 17 at H&M.
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H&M Beauty Get It Straight Smoothing Balm, $9.99, available September 17 at H&M.
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H&M Beauty Cream Lip Colour in So Cocco, $9.99, available September 17 at H&M.
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H&M Beauty Smoky Nudes Eye Color Palette, $9.99, available September 17 at H&M.
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H&M Beauty Immaculate Compact Foundation in Golden Beige, $12.99, available September 17 at H&M.
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H&M Beauty Make Waves Curl Cream, $9.99, available September 17 at H&M.
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H&M Beauty Moulding Cream Wax, $5.99, available September 17 at H&M.
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H&M Beauty Faux-To-Go Mascara, $9.99, available September 17 at H&M.
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H&M Beauty Plush Powder Blush, $12.99, available September 17 at H&M.
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H&M Beauty Showstopper Gloss, $6.99, available September 17 at H&M.
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H&M Beauty Lush Lip Vinyl in Flamenco, $9.99, available September 17 at H&M.
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H&M Beauty Solar Flare Bronzing Powder in Sheer Tan, $9.99, available September 17 at H&M.
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