Please upgrade your browser for the best Refinery29 experience. Read more.

Saved! Access Favorites in your account profile. Removed from my favorites

Lane Bryant's CEO On The Shade In #I'mNoAngel

  1. Begin
    opener
    Photo: Courtesy of Lane Bryant.

    SHARE IT

    comments
    See All Slides
    Yesterday, Lane Bryant dropped a lingerie campaign that's been, quite literally, heard about around the world. Centered on the tagline "I'm No Angel," the ads for Lane Bryant's Cacique lingerie feature five of the biggest-name plus-size models, shot naturalistically, and looking unapologetically sexy. With a hashtag campaign that invites women to post their own #imnoangel selfies and share how they redefine sexy, Lane Bryant's aim is nothing short of a revolution in how we perceive beauty — and to prove that sexy doesn't stop at a size 14.

    We attended the launch of the campaign in New York yesterday (soundtracked by none other than Salt-N-Pepa, so you know it was live), and spoke with the models and Lane Bryant CEO Linda Heasley about the message behind the campaign, and whether we're right in hearing just a little bit of shade in that tagline.

    Click ahead for all the pics, and check the delightfully sassy video here. A sea change in beauty standards coming at us in 5, 4, 3...

    More style scoop:
    Mad Men's Costume Designer On The Secret Modern Women Don't Know
    30 Sunglasses That Will Definitely Turn Heads This Spring 
    See One Woman's Brilliant Spoofs Of Fashion Ads

    Begin Slideshow
  2. Photo: Courtesy of Lane Bryant.

    SHARE IT

    comments
    See All Slides
    0 of 8
  3. Photo: Courtesy of Lane Bryant.

    SHARE IT

    comments
    See All Slides
    1 of 8
  4. Photo: Courtesy of Lane Bryant.

    SHARE IT

    comments
    See All Slides
    2 of 8
  5. Photo: Courtesy of Lane Bryant.

    SHARE IT

    comments
    See All Slides
    3 of 8
  6. Photo: Courtesy of Lane Bryant.

    SHARE IT

    comments
    See All Slides
    4 of 8