Gwyneth Paltrow Buys Sex Shop, Plans Nightclub?

Photo: Rob Latour/REX USA.
Last year, Gwyneth Paltrow moved goop's headquarters from London to Los Angeles, and opened a pop-up shop in town, too. And, now she's getting even more serious about her L.A. takeover.

TMZ reports that the actress has purchased Larry Flynt's sex store, Hustler Hollywood, located on the Sunset Strip in West Hollywood. Does your brain hurt trying to think of how she'll goop-ify a sex shop? Lest you think she would venture so far off brand, she's turning the store into a posh restaurant and nightclub.

And, because this is Paltrow after all, it won't be just any old club. TMZ says it will be a new outpost of London's The Arts Club, featuring a pricey yearly membership fee and a strict dress code. (Think: head-to-toe goop exclusives from G.P. faves Stella McCartney and 3.1 Phillip Lim.)

Flynt's rep told the website that the building is currently in escrow, so only time will tell exactly what Paltrow has up her sleeve for the property. We're guessing those plastic lingerie models will be the first to go.


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