Blake Lively Wants To Be The New Gwyneth

blake-lively-embedPhoto: REX USA/Picture Perfect.
Blake Lively wants to curate your life — fashionably. The actress, who no longer wants to be defined by that job title, is finally launching the lifestyle site she's been talking about for months. Mark your calendars for July 23, because that's the day it's all happening.
The site is still nameless (though, we humbly suggest "Lively" — it's a quality and fortuitous name to have when you're trying to be a fashionable-living impresario), but Blake's been dropping details about what it will entail since last year. She told British Vogue, "The main element of it is that it's about storytelling, and it's about living a very one-of-a-kind, curated life, and how to achieve that."
The phrase "one-of-a-kind, curated life" is kind of nauseating, but we do concede that Blake has a well-honed aesthetic. Just look at her wedding. Plus, she resides in upstate New York near another elegant lifestyle doyenne, Martha Stewart. We like to imagine the two ladies swapping heirloom-tomato-growing tips and accent-pillow patterns over their garden fence that was hand-crafted from wagons Marco Polo once used to travel the Silk Road.
Lively also told Vogue that, "There's nothing like it out there — it's without a genre," but an e-commerce and lifestyle site that sells "curated fashionable items" sounds a lot like the one she's admitted to being a huge fan of in the past: goop. So, watch out, Gwyneth. Blake Lively starts encroaching on your turf later this month. And, when Reese Witherspoon's Sourthern version (Draper James) enters the fray next year, it will be a full-on battle of the blondes trying to curate your everything. (Page Six)

More from News

Just when we thought we couldn't handle any more Hollywood romances ending, Naomi Watts and Liev Schreiber broke up. "Over the past few months we've ...
Viola Davis wants people to rethink what it means to be a survivor of sexual assault. In a speech benefitting the Rape Foundation, the How to Get Away ...
We've been waiting for this news ever since President Obama announced that the White House would host South by South Lawn. The official lineup is here, ...
You could spend all day critiquing the media for the lack of compelling content created by and starring women. But why not put the kind of female-centric...
Dusty Rose Levine 9/21/16 A photo posted by Adam Levine (@adamlevine) on Sep 23, 2016 at 9:40pm PDT Adam Levine and Behati Prinsloo Levine have ...
Update: Marion Cotillard's longtime partner, Guillaume Canet, has also weighed in on the Pitt-Jolie divorce rumors. In a post on Instagram, he wrote a long...
Fact: When a woman turns 30, she can do whatever the fuck she wants. To be sure, a woman can do just about anything just about anytime she wants. The ...
Last month, Star Wars star Daisy Ridley abruptly quit Instagram. The internet assumed that online bullying spurred her departure, because, well, the ...
Kylie Jenner has been summoned for questioning in a lawsuit against Tyga, TMZ reports. Before October 6, Jenner will appear for examination in a case ...
Pharrell Williams, the man responsible for "Happy," the song that would not go away, is expecting another child with his wife, Helen Lasichanh, E! Online...
Think about your nineteenth birthday. Perhaps it was not as special as your eighteenth birthday, but still a good birthday. You're an adult. Maybe you're...
Brad Pitt has added a well-known Beverly Hills attorney to take his side in one of the biggest Hollywood splits of our time. Pitt will be represented ...
Birth of a Nation star Gabrielle Union defended her director, Nate Parker, at the movie's premiere. To say that controversy has dogged the director and...
Last we saw Daniel Radcliffe, he was riding a farting corpse across the ocean. That's totally okay! Radcliffe's post-Potter career choices have veered ...