Is Blake Lively The Next Gwyneth Paltrow?



1Photo: BEImages/Gregory Pace
It's been a big year for Blake Lively. She got married (happy one year anniversary, Reynolds!), wrapped the final season of Gossip Girl, and covered Eva Chen's first issue as EIC of Lucky . And, it seems she's not slowing down anytime soon. In fact, she just might be jumping on the Gwyneth Paltrow bandwagon — or, more specifically, the GOOP bandwagon.

In a new interview with British Vogue, she announced her plans for a new lifestyle company. The yet-to-be-named project launches in a few months, and sounds a lot like Gwynnie's pet project. "The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that," she told the mag.

Of course, she insists that it's unlike anything else on the market, and that the content will allow her to flex her muscles in something other than acting. "I have so many passions outside of acting and things that I grew up being good at and that I don't utilize when acting," she said. There's no info yet about just what those passions are, but judging by her southern background, we'd bet that baking and cooking play prominent roles. And, if we're all lucky, we might even get a few pics of her gorgeous hubby helping out in the kitchen. (British Vogue)