You'll Never Believe Which Mall Brand Is Crushing It Right Now

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While luxury and fast-fashion brands alike have suffered a few major blows in the first half of the year — for instance, Mulberry saw a 50% profits drop in the first quarter of 2014, and J.Crew's dip in the market cost it over $30M — others have been chugging along just fine. Better than fine, in fact. Land's End, the catalog you know, love, and can probably find in stacks at your grandparents' house, is earning some of the biggest business-boasting rights of all.

Perhaps you haven't peeked its pages since the late '90s, but the brand's been making it harder and harder to ignore its place in the market, not to mention in the fashion industry. As WWD reports today, Land's End has been making a major push to better the way it merchandises and positions itself as relevant and exciting, which has resulted in over a 48% net increase from last year. For us, all it takes is a glance at its Lily Donaldson-fronted campaign to see that the normcore outfitter's doing something right. We've been particularly loving its swim collection and printed rash guards, as well as an updated approach to styling. It's official: The mall brand's stock is on the rise — 8.2% on Nasdaq to be exact, says WWD. Need a reintroduction? Take a trip to Sears, dig through your mail, or pay the retailer a visit online. We're pretty sure you'll be ending your trip with a pleasant shock face (not to mention, a slightly lighter wallet). (WWD)

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